Website Speed Optimization - Boost Speed of Website

by TecMaestro IT Services Website Design & Development and Digital Marketing Do you stop and wait more than 5 seconds for a website to open while surfing online? Of course not, as you have many options to go ahead with. Similarly, your customers will not wait for your website to open while looking for some services online. This is why you need to optimize the speed of your website to cut down the wait time for your online visitors.

Several studies suggest that nearly half of the users abandon a website if take more than 2 seconds to load. This is why website speed optimization should be your priority when managing a business online.

Whether you have spent enough time creating the design of your website, optimizing its pages and creating great content, if its load time is high, you are most likely to lose your customers. Site speed issues are quite common which can have a devastating effect on your business.

How to gauge your website speed?

1. You can use Google Analytic Speed Report can give you an idea of the performance of your web pages over a period of time.
2. Using Google Page speed Insight tool can be a way to measure the performance of your website. The tool also recommends possible ways to improvement.
3. GTMetrix can be yet another way to monitor the load time.
How does it matter?

Poor user experience

One of the most important reasons is poor user experience. People don't show interest in slow loading websites. Users don't have the patience to wait for a slow loading website, they rather move to a website which take a second or two to load.
People are mostly online and you get just 3 seconds to impress them. If they like the experience, they will stay. Else, they have got plenty of choices.

Kills SEO

As you should know, Google and other search engines work for users. So, if users are happy, they are happy. It means if your website is not able to provide good user experience, search engines will not give good rankings to your site. Start working from today and opt for professional website speed optimization services to survive the competition.

Affects conversion
 
Your website's speed affecting the conversion is something that should grab your attention.
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There's a simple logic - how will your customers move through the sales funnel if every step takes so much of their time? While your super-fans will not mind doing it, new customers will be reluctant to trust you. They will go straight away.

How to optimize the speed of your website?

While a small website will not take much effort, a large eCommerce website requires implementation of well-planned tactics to decrease load time.

You need to:

1. 1:Manage browser caching
2. Optimize images
3. Compress Java scripts, CSS and HTML files
4. Manage server response time
5. Minimize landing page redirects, and several others

Agencies providing page speed optimization services can help plan the best strategies and implementation of the same to ensure your website performs as required. The future of eCommerce is speedy browsing and if your website is not meeting the standards, you are going to fall flat. At TecMaestro, you will get the necessary assistance to see your website performing faster across desktop and mobile devices.

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Created on Apr 13th 2018 07:37. Viewed 939 times.

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