Website Designing: An Essential Element for Startups in India
First impressions matter whether in personal life and in professional life and increasingly, in today’s times, on the digital platform, they can make or break businesses. There is no escape from them; your online presence needs to be presentable and articulate at all times. Thus it goes without saying that the design of your website, the first touch point for all businesses, especially for startups, is an essentiality that requires attention to the minutest details and the support of any one of the good web designing companies.
When you invest time, money and business in a startup, you will confer with and debate on various issues with representatives of several web design services in India before reaching a decision. You may hire the best, share your requirements and start focusing your energies on other important matters. If you are with an digital marketing agency of repute such as Techmagnate, you need not worry and continue to attract investors and customers, but if not, then knowing and following the below will help you create a good website.
Investor contact – Once you reach out to your investors, they will definitely demand a link to your website, and here don’t let the first impressions become the final contact, leaving you stranded with no contract. The last thing an investor should be looking at is a space cluttered with images and content that rambles.
Engage customers – Each visitor to your website is on the lookout for a certain product or service. Though it is difficult to judge user needs at a nascent stage, the longer term impacts will manifest themselves as better ROI if your website can engage them. Here, high quality content that focuses on benefits of your offerings and a seamless information and integration become a mandatory requirement.
Device compatibility – As a startup you are well aware of the high-dependency of mobiles and tablets while on the move or in office - get a responsive site or an ‘m-site’ for the mobile. Ask your Ecommerce website designing company to create content and compress images to meet space restrictions of different devices as well as ensure cross platform compatibility.
Platform chosen – A website can be hosted on several platforms and a good agency will be able to work on all platforms to create and manage your website. Go ahead and understand why you need semantic and manual coding, what is W3C validations and how integrating responsiveness for multiple platforms will affect business or sales.
Purchase cycle – If yours is an eCommerce startup, you need to have detailed discussions to strategize user journeys, with the web design agency. Get them to do product descriptions and ad copy based on SEO and keywords, and have product purchase tested repeatedly before finalizing a user’s journey.
These are just some pointers that you should keep in mind while approaching and choosing a web designing company which they consider the best in India. As a startup, first impressions can create a formidable buzz, and you need a website that speaks to the customers and investors to keep the momentum going.
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