Website Design Tips to Retain Your Customers in 2021

Do you want to multiply your revenue manifolds? I bet, you do! Paying attention to a thing as simple as customer retention is going to do the honors. Customer acquisition is central to every business model. Business owners invest their sweat and blood to acquire new customers. However, little do they realise that the simple act of retaining the current customers with timely follow-ups and customer retention web design elements deployed would save them a lot of time and money that they invest in hopes of expanding their customer base further.

 

As per the data, attracting a new customer costs five times more than keeping an old one. Thus, the golden rule is to ask your Website Development Company to focus equally on both, customer acquisition and customer retention strategies. Here are a couple of ways, employing which your website will become better designed for customer retention brought to you by CyberWorx Technologies, the top Website Designing Company in Delhi that designs immersive digital experiences.

 

●     Placing the facility of instant real-time communication on your website. Live chat is the web design feature that your hired expert Website Design Company must utilise for providing a better customer experience and service. As per the studies, quality customer support is highly valued and appreciated by users. Don't you love it when your queries are instantly resolved? We all do! The live chat features do just that for the customers. It provides customers with the necessary support they need.

 

●     Retargeting the landing traffic. Your landing traffic doesn't purchase your products or employ your services on the first visit. An eMarketer study shows that the customers take at least five days and six visits to buy the products they checked out on the web. It might skip your customers' minds to order something they are interested in. However, you should never slack in reminding them again.

 

Know that retargeting ads are 76% more likely to get clicked on than the random ones. Use the Retarget feature for Google ads and put your money on a feature that is bound to get you more sales.

 

●     Encouraging your customers to leave feedback. Did you know that 91% of millennials trust online reviews like real-life recommendations? Simply motivating your current customer base to write about their experience with your product or service, asking them to upload photos and provide ratings can work wonders for your sales.

 

The perfect example for this is the experience that Shein, an online clothing brand provides. One can see how the product actually is in real life from the dozens of pictures uploaded by fellow purchasers which gets you out of the dilemma of buying or not and also makes you aware of the look and quality of the product.

 

The bottom line is that product reviews are more trusted than product descriptions as they are deemed to be more authentic. Thus, utilise this fact to your advantage in your web design and engage the demography of millennials who make the most online purchases.

 

It is highly recommended to employ the above-mentioned tips in the redesign of your website for customer retention.

Want web design and development services? CyberWorx Technologies is a Website Development Company in Delhi that designs robust web, app, e-commerce and software solutions, customised as per the business specific requirements. If you are looking for a Website Designing Company that can provide you with bespoke designing and development solutions, CyberWorx Technologies is the right Website Design Company for you.

Get in touch with CyberWorx Technologies for all your design and development requirements.