Web scraping in Russia for your business

To get ahead of competitors, you need to know and do a little more than competitors. The lion's share of the profits almost all companies receive through their own website on the Internet. The latest trends are as follows: in order to successfully sell online, your site must be filled with a lot of quality content and at the same time updated daily. Also, for a successful business, you need to know your competitors along and across. It is problematic to quickly collect information in large volumes.

There will come to help the process already familiar to many - web scraping. In simple words, this is an elementary collection of information from third-party resources according to certain specified criteria. In essence, web scraping helps to perform two basic tasks. The first is the selection of actual information and partial automation of content creation. The second task, in which scraping helps, is the analysis of the market. This is a great way to gather detailed information about your competitors, including for analysis of advertising activity and creating your own actual semantic kernel. It is very important when there is a need to work with a large amount of information. Thus, the use of site scraping is undoubtedly one of the most useful business tools for any business sphere.

The additional necessary function of web scraping is also the management of reputation on the Internet. The Internet is an environment in which millions of people live, who are already accustomed to share their impressions among themselves, talk about events, read and leave feedback about products or services. Web scraping helps to track reviews on the Internet and respond to them in a timely manner to prevent consequences.

To quickly fill an online store, you can also use web scraping. The robot will simply collect information from your suppliers' website, create a table, the integration of which will quickly fill the online store with a large number of goods.
If you work with a large number of suppliers, and their databases have thousands of positions, then maintaining an up-to-date catalog with manual prices is simply unrealistic. Web scraping will also help here. The robot will quickly collect the information you are interested in and for convenience create a table with the data.

Another successful application of web scraping is the optimization of the selection process. Many HR specialists from England, Austria, Germany, the United States, and others already use robots in their work that select interesting candidates and compile a complete table with data for analysis, while the HR specialist is engaged in other work with personnel.

Web scraping serves not only for commercial purposes but also, for example, for carrying out operational-search activities.
How it works:

• The robot scans the site and collects the necessary information;
• does data processing;
• converts all data into a single format;
• transfers data to a single database.

A competent helper for your business

If you still collect information manually, then it's time to leave it in the past and use an effective solution - Diggernaut. This is a cloud service for web scraping and data extraction. You will have an accessible selection of data for the given parameters in three simple steps: create a digger (scraper), it collects all information in a summary convenient table and sends it to the cloud, you download the information in any convenient format (CSV, XML, XLSX, JSON). Diggernaut collects data in minutes. Start saving your time and money right now! In order to use the scraper you do not need to know the programming, you can use the additional special tool Excavator, where all the basic required tasks solved with the help of web scraping are already laid.

Perspectives of web scraping development in Russia

Web scraping with proper use is a powerful tool for business development that companies around the world use, including Russian organizations. Despite the fact that scraping in Russia is a relatively recent phenomenon, it has already gained popularity among marketing agencies and companies promoting sites. Executives of about 18% of companies admitted that they use web scraping in their work and do not intend to refuse it. Another 23% of the owners of companies are considering in the near future the use of this method to solve the current and strategic tasks of their enterprise. We can say with confidence that this research tool has perfectly taken root in Russia, and its popularity is only gaining momentum. The only stumbling block may be the unsettled legal aspect of the issue.

At the moment, the question of the legitimacy of use is quite acute. The Russian government is already working on the development of laws in this area. This application of web scraping of sites is allowed, thus it is necessary to observe a number of simple rules:

1. Information can be collected if it is located in the public domain, that is, by collecting and using it, you do not violate the law on copyright or related rights.
2. Information can be collected, provided that you do not illegally have access to protected computer information.
3. It is impossible to collect information using illegal methods, as well as data that are commercial secrets.
4. It is not possible to collect information when civil law is violated.
5. It is impossible to collect information using web scraping, in which competition is limited.
6. Information can be collected if this does not affect the full operation of the sites from which the information sought is collected.

Now, in connection with the popularization of the use of Big Data in Russia, the authorities are considering this issue in more detail. On average, growth is expected to increase by 15% according to world research. Therefore, we should expect even more sophisticated mechanisms for searching, collecting and systematizing data, increasing the prices for services for web scraping and, of course, developing protection software against illegal and illegal scraping with the aim of stealing and commercializing information.

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Created on Apr 3rd 2018 03:45. Viewed 437 times.

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