Web Development Trends for 2022

by Strategy Soda Digital marketing agency

In today’s digital world, the internet is a necessity rather than a luxury. Businesses of all kinds are slowly realizing the value of investing in good websites to make their online presence better.

Over the decades, website development technology has evolved a lot and continues to shift at a rapid rate.

As a result, we’re now seeing more and more innovative and cutting-edge web development trends that are completely changing the online business market.

In this article, you’ll learn about what these trends are and how they can help your business succeed.

Table of Contents

Latest Web Development Trends for 2022
Progressive Web Apps (PWAs)
AI Chatbots
Accelerated Mobile Pages (AMP)
Optimized Voice Search
WordPress Development
Motion UI
Mobile-Friendly Development
Dark Mode Standardization

Latest Web Development Trends for 2022

Progressive Web Apps (PWAs)

Progressive web apps are amongst the latest web development trends in 2022 that will replace standard web apps when rolled out completely. PWAs allow websites to load much faster and can also work in an offline mode, like in a few apps such as Google Maps.

Brands like Starbucks, Uber, Pinterest, and Twitter have already started using PWAs to provide an improved user experience.

At the start of 2021, almost 54% of global internet traffic was from mobile devices. And since then, that number has continuously increased. With the increased usage of smartphone devices, it’s important to revamp web applications into PWAs.

AI Chatbots

In 2022, the use of AI chatbots is expected to grow more in order to meet the demands of challenging marketing changes. Technologies like machine learning and natural language processing are helping artificial intelligence to grow and detect the right marketing factors.

AI chatbots assist companies to perform faster and improve customer experience through voice notes. It helps in collecting data, answering frequently asked questions, and solving other issues through a seamless digital experience.

According to a report from Forbes, the use of AI has increased by 190% between 2018 and 2020. Hence, we can expect more companies to adopt AI chatbots in 2022.

Accelerated Mobile Pages (AMP)

AMP was launched by Google in 2015 to provide mobile users with lightning-fast digital experiences.

It helps websites to offer a seamless user experience and a decreased bounce rate, which ultimately helps sites improve their core business metrics.

Optimized Voice Search

First introduced in 2011 by Google, voice search is continually gaining popularity today. Virtual voice assistants like Alexa and Siri are showing unprecedented growth in the market since 2019 and are expected to grow rapidly. Many tech giants are entering this market with their products such as Google Home and Apple Home Pod in order to meet consumer demands. Voice searches are still the major web development trend that will continue to rise in 2022 and beyond.

Interesting Read for you: Digital Marketing Trends for 2022

WordPress Development

WordPress websites cover almost 40% of all websites on the Internet. It’s an open-source platform that constantly adds new features to its platform to meet users' needs. According to Carl Hancock, CEO at Gravity Forms, WordPress will become a full site editing platform where block editing functionality will not be limited to posts and pages only. He believes that 2022 will be the pivotal year for this content management software, as it may see numerous sensational updates in its next versions.

Motion UI

Today, apart from faster and mobile-friendly web pages, customers also want a richer and more interactive viewing experience. And that’s why Motion UI is becoming so popular. With Motion UI, website developers can create a fully responsive website and use predefined motions to make it interactive. It helps in making website elements slide, spin, bounce, transition, and more. It’s compatible with most web technologies and so can be added anywhere on the website, be it the header, footer, or menus. Motion UI has been widely used since 2018 and is one of the leading web development trends in 2022.

Mobile-Friendly Development

As we know, mobile devices account for more than half of total internet traffic worldwide. Additionally, more than three-quarters of global eCommerce sales are done through mobile. We can clearly understand from these stats that taking a mobile-first approach has become extremely essential in web development.

Dark Mode Standardization

In the past few years, dark and low-light websites have gained popularity. In 2022, the trend of websites and apps will grow that offer reading or viewing their content in dark or low-light mode. It has also been found in studies that at least 8 out of 10 people prefer to use dark mode whenever possible. Facebook, Twitter, Instagram, and many more websites have already implemented this feature. It provides users with the option to easily toggle between two modes, depending on their reading preferences.

Conclusion

Web development trends are constantly changing in order to provide the audience with a better user experience. Staying on top of these latest web development trends will help you stay ahead of the competition and ensure your website is attracting and delighting your customers.