Web Development for Inbound Marketing

When as a company you consider to design a website , there are several questions that you have to communicate to Web Development Companies in Dubai .

The simplest issues to communicate are:

• Corporate colors,
• Logo design,
• Images to be used,
• Possible Content Structure ...
•  

Other more complex issues are:

• Who are your clients?
• What interests does your client have?
• How to get your customer's attention from the first moment?
• Does your client make decisions quickly or ponder them slowly?
• How does your client usually reach you?
• What do you want to pass on to a potential client who comes to your website?

As can be seen, the questions that have to do with design are the "simple" ones, and the complex ones apparently have nothing to do with design.

Well, web development companies in Dubai have to consider the final objective of a website is to present itself, yes, but above all, to generate new contacts, new clients.

Have a website that converts visits into contacts and hence, your company can convert those contacts into customers.

INBOUND MARKETING FOR WEB DESIGN

That said, how can web designing companies in Dubai help you when designing an SEO website?

The Inbound Marketing sales technique takes into account a process within the purchase decision of a potential customer, calls it "Buyer Journey", the buyer's journey.

Inbound Marketing is a complex process in which each of the entry doors of a visitor to the web (entry pages) and how they got there (SEO, Social Networks, Google Adwords, etc.) are taken into account. ).

But if we simplify the process and try to adapt it to the home page (the "Home"): for a visitor with a purchase interest, for example if the user has arrived by entering a transactional or purchase keyword in Google. So that the visitor on the home page, at a quick glance, decide to contact the company.

Thus, taking advantage of this "Buyer Journey" scheme, the design of the Home Page of an SEO website that follows these principles would be the one that we detail below:

#  First part of web design: Attract

The first impression that a potential client receives from the Home of your website has to catch their attention, it has to attract them, it has to make them continue, continue, stay on the web, know more about your company. Human beings are visual, therefore the importance of photography, video, some good slogans that summarize who your company is and what your company does, why your company is what they were looking for are essential.

#  Second part of web design: Convert

If you have managed to attract the potential client, if they stay on your website, if they want to know more about your SME, your products or services, they are ready to scroll down and go to the conversion phase. 

In this phase, what is intended is that a potential client, attracted by your company, after the first impact, reads the reasons why they should trust it. But don't just read them, internalize them. The slower the purchasing or hiring decision-making process of your type of client, the more importance (in extension, in graphic support, in texts) this phase has to have. Remember, not all clients are the same, not all market niches are, therefore not all websites can be the same.

#  Third part of web design: Close

A potential client has been attracted to the web, once they have clicked on it, they have gone through the conversion phase… And they are definitely convinced that your company is the right one to cover their need for a product or service.

Are you going to leave your potential client without a possibility to contact your company from the HOME of your website? Will be an error. Yes, a high percentage of traffic conversions in contacts can occur in the HOME itself if the structure and the call to action is appropriate. 

Another alternative is to opt for a very clear call to action that leads to the contact page, where the contact details of the company and a simple form appear.

This is how ecommerce website development uae help you to take advantage of the theory of "Inbound Marketing" for the design of a web page.

It seems simple, but deep down it is not so simple. It requires a lot of knowledge of your client and your product on your part. Much empathy on the part of Web Development Companies in Dubai to put itself in place of. And a lot of technical knowledge of SEO and Inbound Marketing so that your website is a machine tuned to perfection. A set that works without friction and pursues your goal. Be known, yes, but above all, generate customers.

We have to clarify that what we have explained has nothing to do with implementing a 360º online marketing strategy (Inbound Marketing) in your company, which is a very different and extremely complex process compared to what we have explained in this article.

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Created on Aug 24th 2021 00:48. Viewed 282 times.

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