Ways to Boost Cart Value During the Holiday Season
by Sudarsan Chakraborty writerThe holiday season is here, and many
people are preparing for their shopping sprees. If you want to increase the
average value of your Customer's cart, then this blog post is for you! We will
discuss strategies that can help make your store more appealing to customers
looking to find the perfect gift. Meanwhile, let's see what's cart value is.
What's
Cart Value?
Cart value is the total amount of money
that has been spent on a customer's cart. The higher your average cart value,
the more opportunities you have to make sales.
Ways
to Boost Cart Value During Holiday Season
Use
Personalized Discounts - One way to boost
cart value is by giving customers personalized discounts based upon their
previous purchases or interests. This technique can triple your holiday eCommerce sales stats.
Use
Time-Limited Discounts - Another way you can
boost cart value is by offering time-limited discounts. If a customer has been
on your site for an extended period of time, offer them a discount as a reward
for their loyalty. Use the Frequency
&Recency report in Google Analytics
to find out how long your customers typically stay on the site
Upsell
and Cross-Sell Related Products - You can also
boost cart value by upselling or cross-selling similar products. For instance,
if a customer is purchasing one product from you (i.e., a phone case), make
sure to display other protective accessories like screen protectors as well as
non-related but complementary items such as phone chargers and accessories
Provide
the Customer with a Range of Payment Options
- Customers want to feel secure when making purchases online. To provide them
with peace of mind, sell your products using popular payment options such as
PayPal or Amazon Pay (Amazon Pay only works if you're selling on Amazon). You
can also use Shopify's Order Printer
app to generate a shipping label with the Customer's
name and address pre-filled.
Include
Free Shipping - According to data from Shopify,
nearly 65% of customers will abandon their carts if they feel that your store
is overpriced. To avoid this, offer free shipping as part of your holiday
promotions
Provide
Social Proof - If your store is new or you're
promoting products that aren't very popular yet (e.g., unique gifts). Then it
can be helpful to include social proof within your product pages. For instance,
if someone is browsing a page for a survival bracelet, include a video of the
product to show what it looks like and how it works
Use
Video on Product Pages - You can boost cart
value by adding videos to your product pages. According to Shopify's 2017 State
of eCommerce report, online shoppers are 85% more likely to purchase products
if they have an appropriate video.
Put
Customers First with Customer Service
- Make sure that your customers are happy. If they have any questions or
concerns, be quick to reply and provide them with a solution.
Use
Product Recommendations - Finally, you can
boost cart value by using product recommendations. One way to do this is
through Facebook Messenger bots, which allow customers to place orders directly
through Messenger. Another way is to use a product recommender that recommends
products based on past purchases or behavior patterns (i.e., if the Customer
has viewed certain categories in your store).
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Created on Nov 28th 2021 13:19. Viewed 242 times.