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Ways to Boost Cart Value During the Holiday Season

by Sudarsan Chakraborty writer

The holiday season is here, and many people are preparing for their shopping sprees. If you want to increase the average value of your Customer's cart, then this blog post is for you! We will discuss strategies that can help make your store more appealing to customers looking to find the perfect gift. Meanwhile, let's see what's cart value is.

What's Cart Value?

Cart value is the total amount of money that has been spent on a customer's cart. The higher your average cart value, the more opportunities you have to make sales.

Ways to Boost Cart Value During Holiday Season

Use Personalized Discounts - One way to boost cart value is by giving customers personalized discounts based upon their previous purchases or interests. This technique can triple your holiday eCommerce sales stats.

Use Time-Limited Discounts - Another way you can boost cart value is by offering time-limited discounts. If a customer has been on your site for an extended period of time, offer them a discount as a reward for their loyalty. Use the Frequency &Recency report in Google Analytics to find out how long your customers typically stay on the site

Upsell and Cross-Sell Related Products - You can also boost cart value by upselling or cross-selling similar products. For instance, if a customer is purchasing one product from you (i.e., a phone case), make sure to display other protective accessories like screen protectors as well as non-related but complementary items such as phone chargers and accessories

Provide the Customer with a Range of Payment Options - Customers want to feel secure when making purchases online. To provide them with peace of mind, sell your products using popular payment options such as PayPal or Amazon Pay (Amazon Pay only works if you're selling on Amazon). You can also use Shopify's Order Printer app to generate a shipping label with the Customer's name and address pre-filled.

Include Free Shipping - According to data from Shopify, nearly 65% of customers will abandon their carts if they feel that your store is overpriced. To avoid this, offer free shipping as part of your holiday promotions

Provide Social Proof - If your store is new or you're promoting products that aren't very popular yet (e.g., unique gifts). Then it can be helpful to include social proof within your product pages. For instance, if someone is browsing a page for a survival bracelet, include a video of the product to show what it looks like and how it works

Use Video on Product Pages - You can boost cart value by adding videos to your product pages. According to Shopify's 2017 State of eCommerce report, online shoppers are 85% more likely to purchase products if they have an appropriate video.

Put Customers First with Customer Service - Make sure that your customers are happy. If they have any questions or concerns, be quick to reply and provide them with a solution.  

Use Product Recommendations - Finally, you can boost cart value by using product recommendations. One way to do this is through Facebook Messenger bots, which allow customers to place orders directly through Messenger. Another way is to use a product recommender that recommends products based on past purchases or behavior patterns (i.e., if the Customer has viewed certain categories in your store).


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About Sudarsan Chakraborty Junior   writer

5 connections, 0 recommendations, 17 honor points.
Joined APSense since, August 18th, 2019, From Kolkata, India.

Created on Nov 28th 2021 13:19. Viewed 242 times.

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