Watch Out for Top Ecommerce Trends That Define Marketing Strategyby Steve Tedson Marketing
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful” – Jeff Bezos (CEO Amazon)
E-commerce has gained momentum in 2016 in terms of generating a significant ROI for the business and is expected to continue the same in the years ahead. Having said that, it is important for e-commerce companies to embrace and anticipate latest trends before their competitors do.
According to an e-marketer’s study by Invesp, it is 7x more expensive to get a new customer than to retain the existing ones. Thus, E-commerce businesses should not only focus on quality product service but also make sure they maintain good relationships to retain the old customers.
Leveraging the upcoming trends in your business can speed up your productivity. Following are top e-commerce trends that can align your industry in the right direction.
1. Embracing Video Strategy
It is noted that videos incorporated in E-commerce sites have increased the page visits by 80%. Witnessing the current statistics, videos positively influence the customer engagement. Shoppable videos help the customers to shop for products or services directly from the video. Along with improving conversion rates, you are giving them the best visual experience for shopping.
2. Convince them with Chatbots
Do you know? Chatbots will hold 85% of all customer service interactions by the year of 2020. A reliable mobile app development company offers you customized customer service chatbot solutions to offer personalized shopping experience. With the help of chatbots, you can handle customer support, manage customer relationships and handle customer interaction.
3. Step into “Express” Era
It might not be possible for every delivery, however, keeping same-day delivery or 24-hour delivery on any day of the week can fundamentally revolutionize your customer experience. Also, some other key attributes of the said concept are reduced delivery time, lower prices, higher convenience and improved access to products and services.
4. Optimize with Mobile Commerce
In this tech advanced world, 55% of online traffic is generated from mobile devices than from websites. It adds a great additional value to improve overall growth of e-commerce platform. By adopting the strategy, you can showcase your daily offers and discounts via push notifications. Thus, it can turn your visiting customers to loyal customers which increases the revenue by 30% to 40% annually.
Every renowned Ecommerce development company offers all these solutions while developing your next e-commerce website integrated with a sound mobile app. The developers with years of experience and enhanced skill set keep an eye on other interesting e-commerce trends as well like digital wallets, secure app gateways, one-click checkouts and more to drive growth in the industry.
Created on Oct 30th 2017 07:21. Viewed 755 times.
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