Watch out For These 3 Things When Promoting an ICO

by Service ICO List of ICO Promotion & Marketing Services
Initial Coin Offerings are an interesting new beast within the startup world. These novel fundraising mediums are part tech, part finance, and while many startups, projects and companies have managed to raise millions of dollars through ICOs, they also invite a great deal of potential fraud and scams. In their initial stage, some quick-fire are likely to lead to some legal complexities when it comes to marketing, PR and ICO promotion services. Investor Relations professionals have been watching the landscape activity with bewilderment as they already know of all the tricks of this trade for a long time now. They have seen all of this happening and how some people became victim of scams and frauds.

Anyone who has worked in small or microcap investment marketing when digital boom was still in its nascent stage remembers very well of the arrests of naive advertisers entering the space. They are also aware of the fact that worldwide criminal element is endemic to the capital markets. Some sketchy Florida based brokerages did not conduct “Pumps and Dumps”. Rather, they were pre-planned by organized criminal groups ranging from drugs and arms dealers as an easy and hassle-free method to obtain quick cash and launder money. Unfortunately, the very same people are already involved in the ICO atmosphere. Given below are some of the challenges that meet those who are entering the new world of cryptocurrencies.

1. Prepare for red tape and regulations

The days are long gone by when marketers could enter and operate within the ICO space very easily, without much hassle. Recent statements of SEC about Initial Coin Offerings indicate there will be stricter regulations and legal issues for those who are looking to promote this sector. Of these, the main concern may be that marketers have little or no idea of whether any ICO can or will be considered as a securities offering.

Previous examples indicate that ICO advertising will be subjected to a similar set of rules that govern stock promotion. If your ICO promotion services are at fault, it can result in both civil and criminal charges.

2. ICOs can attract illicit activities

Financial marketers are used to doing an incredible amount of homework on their clients because foul operators are prone to be roaming around the market place. Marketers, writers and technologists are sought after by parties who are seeking to apply their services to initial coin offerings, but they do not have the luxury of this research experience. These services providers need to stay on the safer side to guarantee the safety of their businesses and reputations. For this, they'll have to conduct an extensive diligence regarding whom they choose to work with and whom do they represent.

3. Startup marketing problems are ICO marketing problems

It should be noted that ICOs are not just meant to be a quick cash grabber. Failure to consider their long-term implications can have adverse effects on each and every aspect of your business model, which also includes its marketing and promotion.

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Created on Apr 2nd 2018 00:31. Viewed 237 times.


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