Want to Know The 6 Strategies To Escalate Customer Base This Season?
While market analysis reports have revealed the rapidly emerging competitions of eCommerce ventures, businesses are emphasizing more on strategies for customer engagement. Strategic approaches can help your venture stay in the race by expanding your consumer base as well as ranking your website higher in Google.
Know The 6 Strategies To Escalate Customer Base This Season?
As an eCommerce owner, it is indeed a challenge to engage your website visitors and convert them into potential customers. What you need are strategies and the right approach to first bring your website into limelight. This article elaborates on the 6 exceptional strategies trending this season that will ultimately expand your horizon.
Veterans of the retail market exclaimed that the present time may be crucial for every eCommerce venture to get their business on the run.A statistical survey of 2016 stated that total retail figures reached $22.049 trillion.They also expect the figure to escalate till the $27 trillion mark by 2020.
So, check out the 6 formulae to expand loyal customer base:
1. Customer inclusion: Few of the most effective strategies for increasing customer loyalty base are –
2. A niche brand identity: The trivial success rule in eCommerce is to embrace a specific genre and build your site on those lines. Your site can sell a plethora of products, but one service should be exclusive and niche to your site.
For instance, your eCommerce venture might deal in all kinds of consumer electronics from ceiling fans to refrigerators. However, air conditioners can be your company’s highlight service.
This is known as micro targeting where you choose to attract customers from around the world with a common interest base. The niche product gives your site a brand identity.
For example, as Flipkart began its journey with books, similarly, your company X will be known for its reliable and efficient air conditioners.
3. Handy mobile Investments: The current year is witnessing a mobile site growth at the rate of 130 percent per annum. So, it has become an undeniable task to render your site mobile responsive. In other words, your eCommerce website should have an app version. It should be compatible with Android and Apple platforms which are currently the biggest mobile OS groups looming the market.
With smartphones dominating the market today, this approach will bring your online venture a considerable number of visitors to boost your customer base.
4. Efficient logistics at your disposal:
During peak sale seasons, you may face difficulty in managing a high volume of multiple customer orders.
Solution?
You should have an efficient and considerable logistics team who will manage and deliver customer orders with ease.
Even in the case of bulk deliveries, they will be equipped with adequate transportation facilities to complete deliveries in time. Moreover, several customers may also issue an exchange or return order. Your logistic guy should be at the service within time catering to customer needs.
5. Periodic customer updates: Giving your customers a special shopping privilege is always lucrative in drawing more visitors to the site. This special privilege may include –
6. A competitor study: Observing the movements of your competitors is one of the most vital steps in developing your business. Provide what your competitors are not giving. This unique approach once popular will bring a significant number of visitors to your site. And if they are popular, it will increase your customer base as well. For Customer Behavior with Product click here
So, start employing these tactics in your website and see your customer base escalate in no time. These are tried and tested approaches that will not disappoint you.
Know The 6 Strategies To Escalate Customer Base This Season?
As an eCommerce owner, it is indeed a challenge to engage your website visitors and convert them into potential customers. What you need are strategies and the right approach to first bring your website into limelight. This article elaborates on the 6 exceptional strategies trending this season that will ultimately expand your horizon.
Veterans of the retail market exclaimed that the present time may be crucial for every eCommerce venture to get their business on the run.A statistical survey of 2016 stated that total retail figures reached $22.049 trillion.They also expect the figure to escalate till the $27 trillion mark by 2020.
So, check out the 6 formulae to expand loyal customer base:
1. Customer inclusion: Few of the most effective strategies for increasing customer loyalty base are –
- Involving your customers in the heart of your website’s activity. For instance, Amazon first personalized this approach by allowing their customers to provide feedbacks on its products.
- Providing your customers with token prizes on small referral programs to boost your loyal customer count.
2. A niche brand identity: The trivial success rule in eCommerce is to embrace a specific genre and build your site on those lines. Your site can sell a plethora of products, but one service should be exclusive and niche to your site.
For instance, your eCommerce venture might deal in all kinds of consumer electronics from ceiling fans to refrigerators. However, air conditioners can be your company’s highlight service.
This is known as micro targeting where you choose to attract customers from around the world with a common interest base. The niche product gives your site a brand identity.
For example, as Flipkart began its journey with books, similarly, your company X will be known for its reliable and efficient air conditioners.
3. Handy mobile Investments: The current year is witnessing a mobile site growth at the rate of 130 percent per annum. So, it has become an undeniable task to render your site mobile responsive. In other words, your eCommerce website should have an app version. It should be compatible with Android and Apple platforms which are currently the biggest mobile OS groups looming the market.
With smartphones dominating the market today, this approach will bring your online venture a considerable number of visitors to boost your customer base.
4. Efficient logistics at your disposal:
During peak sale seasons, you may face difficulty in managing a high volume of multiple customer orders.
Solution?
You should have an efficient and considerable logistics team who will manage and deliver customer orders with ease.
Even in the case of bulk deliveries, they will be equipped with adequate transportation facilities to complete deliveries in time. Moreover, several customers may also issue an exchange or return order. Your logistic guy should be at the service within time catering to customer needs.
5. Periodic customer updates: Giving your customers a special shopping privilege is always lucrative in drawing more visitors to the site. This special privilege may include –
- Extended discounts on certain products
- Giving them access to an out of stock product
6. A competitor study: Observing the movements of your competitors is one of the most vital steps in developing your business. Provide what your competitors are not giving. This unique approach once popular will bring a significant number of visitors to your site. And if they are popular, it will increase your customer base as well. For Customer Behavior with Product click here
So, start employing these tactics in your website and see your customer base escalate in no time. These are tried and tested approaches that will not disappoint you.
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