Want to Build a Social App? Take a Look at the LinkedIn's New App Design

We all get to know about a new app version almost every day, but we tend to focus more on the app models released by tech giants. If you're interested in an app version of a social platform, then you must get familiar with the newly released app version of the LinkedIn mobile entity.

The design of the LinkedIn's new app is worth exploring for every app developer wanting to build a successful mobile application for social media channels. Most importantly, every iPhone or Android app development company must focus on the three important factors when delivering app development services that involves building a social app for a client, such as:

1. Making User Onboarding Flow Flexible

Thanks to the “User onboarding” technique users get to know how they can utilize an app. Basically, they learn about how a mobile application works. Incorporating such a technique has proved successful in increasing the loyal customer base. In fact, LinkedIn introduced the personalized onboarding flow in its app back in 2013. And now, the company has made further enhancements to its user onboarding experience. It now presents its users not just with recommended companies that they must follow, but also give the ability to first-time users to select fields they would like to see in their feeds.

Jeff Rodfern (the VP of product and development at LinkedIn) discussed what the onboarding process offers on the company’s blog:

“for the first time, as part of a lightweight onboarding process, we are going to ask you what content you are interested in”.

The improved onboarding process focuses on getting a feed filled with only relevant content. Most of the mobile users already have lots of social accounts, and it's pretty certain that wouldn't settle for a social app that offers anything that is irrelevant.

2. Asking Users to Provide Information as They Deem Perfect

Another important factor that LinkedIn's app emphasize on is to build an app aimed at knowing about target users and their needs. Of course, it is not easy to understand all of your users' expectations. However, to search for a better solution to finding what users want, the LinkedIn app makes users select a few subjects and industries of their choice, and guarantees to provide customized feed on the basis of user selection.

You may wonder why the LinkedIn app asks users to choose the content of their interest, since social apps can directly access user data? That's because, asking users about their desired content help in delivering only significant data that is of utmost importance to users.

3. Keep Your App Updated

Creating a perfect mobile solution is challenging. Even highly experienced developers fail to achieve perfection in their end-product. First of all, it's imperative for you to understand that there isn't a one-size-fit-all approach. However, keeping your app up-to-date as per the latest technology and users' wants is an excellent way to create a winning app model. The LinkedIn's new app makes use of this approach, and allow users to update their profile as well as feed themselves.

Simply put, building an app based on the varying users' needs and modern technology will help you serve your target audience with the best product.

Wrapping Up!

Of course, the latest LinkedIn app is not the last version of their mobile entity. In fact, you're most likely going to experience more changes and additions with the introduction of LinkedIn's new version of the application in the future. But, in case you're planning on creating a social app, then make sure to keep the above-discussed points in mind when starting with the development process.