Vyakar Offers a Complete System for Account-Based Marketing

by Rozzy S. Marketing Analyst

Account-based marketing is a global trend that is expected to stay for a very long time, as ABM has quickly become a popular strategy for a more effective sales operation. With that being said, Vyakar is one of the best options to aid businesses in generating, managing, and sustaining leads for larger business growth. Visit the official Vyakar website for more information.

Santa Clara, CA – Every poorly managed lead is another potential client wasted. Essentially, a good lead router and management system will consist of comprehensive rules and parameters, certain capabilities that allow better lead distribution, as well as accurate lead to account matching that would generate the most customers. Leads need to be taken care of and processed in real time, and Vyakar’s software allows businesses to do this and more with a single program.

Vyakar possesses a strong platform that would allow businesses to access data in only one location. Not only is this more convenient, but it also allows the lead management system to coincide with information from the CRM.

Aside from that, salesforce lead management safeguards companies from potential snags. Leads that are not contacted soon enough may disappear quickly, and this is one of the most common things that businesses do wrong with lead management. With Vyakar, lead management and lead distribution would be an easier task, while decreasing the chances of losing potential clients.

Vyakar is also capable of marketing segmentation. This feature ensures that the right message is sent to the right person, at the right time. Vyakar is set apart from other lead routing technologies with its geo-radius, advanced match, and standardized title and department features. Segmentation can help leads to be routed accordingly for a more efficient reach-out.

Furthermore, Vyakar recognizes the need for personalization. Thus, it is highly customizable, letting users input specified parameters such as customer vs. prospect accounts and depth of fuzzy matching. However, even though the Vyakar software is customizable, it is still strongly consistent. A valuable feature of Vyakar is its data dictionary which is used to standardize commonly used business definitions, including company name acronyms. Intelligent mapping will eliminate the need for rechecking variations in spelling or abbreviations, while the GMA (Geographical Metro Area) feature would render the manual entering of zip codes obsolete.

An efficient data matching and list matching software is imperative for accurate lead management. Vyakar offers these features along with lead generation, routing, and management in order to give businesses an easier alternative to old account-based marketing technologies.

About Vyakar: Vyakar is a Santa Clara, a CA-based company offering services in Lead Routing, Marketing Segmentation, and Lead Account matching. We use a set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.

Resource: Vyakar