Visual Identity Matters for Small Biz

by Arpit Kulshrestha information technology

Branding is crucial for all businesses, mainly for small biz. A visually consistent identity can distinguish your small business from competitors and impress target customers. Visual branding is multifaceted and complicated, and thus you should invest sufficient time, money, and effort for the desired outcomes.

When it comes to building visual identity branding, you should consider certain elements. Want to know how you can build a strong visual identity for your small biz? Follow the tips and tricks below:

1. Define Target Customers

Understand your target customers by creating a detailed persona of perfect customers and then design branding styles accordingly. The experience design strategy starts with demographics, such as gender, age, income, and location. Then, you can extend the persona by including their desires, requirements, tastes, and life expectations, which will help you to make the right visual branding choice.

2. Place Visuals Correctly in the Overall Branding Strategy

When focusing excessively on how the branding looks, you may forget about the necessity of your actual content. Your marketing efforts won't deliver the desired results if you can't place visuals correctly. Even if your small business is not a visual company, you should give equal importance to both visual components and text-based content.

3. Include Logo in Your Branding Strategy

A logo is usually the first thing your customers see and will be a consistent part of your advertising. Thus, you should include it in your visual identity branding strategy. Design an attractive and flashy logo and focus branding on it. Try to keep things simple, pick easily replicable compliments (like a suitable font), and let your content communicate with customers.

4. Choose the Right Color Scheme

Besides the logo, the color scheme is a primary "design trinity" in branding as it's highly impactful. Contrast is much more effective in boosting conversions, while colors can evoke emotions among viewers. For instance, you shouldn't use much black, irrespective of its ability to create a contrast with many colors, if you organize a kids' party.

5. Consider Typography

Considering typography is a smart step when designing a visual identity for your small biz. The typography will be immediately visible, make sense, and improve readability and understanding of your content. You should use generally neutral fonts, which don't degrade readability, and use less than three fonts throughout your website to organize your content. As "Serif Fonts" usually reflect formality, many small businesses tend to use "Sans Serifs" in their website content.

6. Maintain Consistency in Social Media Branding

Social media branding is focused less on individual aspects of your small biz identity and more on visual marketing strategy. As social media marketing is a vital weapon for a small business, you should do it right to earn a high ROI. You can go for a variety of options when running an overall social media marketing campaign. Ensure you maintain consistency between the multiple social media platforms you post. A website with the same color scheme, byline, profile image, and information on all pages adds professionalism to your business. Consistency presents a consistent visual identity irrespective of where your target audience finds your brand.

The Bottom Line

Nowadays, no company can stand out in a crowded marketplace even without the least branding efforts. With a proper experience design strategy, your small business can build an enthralling visual identity that helps you to stay ahead of the curve, and boost traffic and conversions. In this post, you have learned the six things you should do to develop an excellent visual identity.

At Kulsys, our experts can help you in designing catchy logos and choosing the right font and colors to present your brand in the best way to the audience. All visual elements can influence customer impression of your brand, and thus, you should choose each of them carefully. All the best!