Articles
Viral marketing
by Brahim A. APSense Adviser for Social Media! Viral marketing
Viral marketing is a mode
of promotion of a commercial or marketing offer by which it is the recipients
of the offer or message that will ensure the essential of its final
distribution by recommending it to relatives or colleagues.
In the context of viral marketing, the offer is spreading like a virus, hence
the term viral marketing.
In a real successful viral marketing campaign, the bulk of the exposure
obtained by a message or an offer does not come from a purchase of advertising
space but from the phenomenon of recommendation or word of mouth.
The viral recommendation can be spontaneous depending on the usefulness,
originality or humor of the message, or sometimes paid through a sponsorship
system.
Viral marketing existed before the Internet but its potential has been
increased tenfold by the ease of transmission of information on this medium and
the development of the use of social networks that facilitate transmission or
sharing through the social buttons.
It is generally possible to distinguish two forms of viral marketing.
The first can be described as viral engineering and refers to the integration
of different sharing tools (email, social buttons, etc.) on a website or a
mobile application. Bars or recommendation functions are thus integrated
into the editorial contents or product sheets of a website or even to the pages
or emails of order confirmation. The recommendations functionalities can
even be present in offline points of sale. In the case of these permanent
devices, we are closer to the recommendation than the "exponential"
viral phenomenon.
The second form of viral marketing is a true viral campaign logic with a
creative investment. A content or device is created to promote a true
phenomenon of viral diffusion more or less exponential.
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About Brahim A. 
APSense Adviser for Social Media!
9,179 connections, 887 recommendations, 51,380 honor points.Joined APSense since, November 1st, 2015, From MRIRT, Morocco.
Created on Apr 29th 2019 04:19. Viewed 602 times.
