Video Newsletters: A New Way to Reach Your Customers

You have a tough job. You are competing with so many companies for your customer’s attention. Whether they are your direct competition with similar products and services or not, they are still creating messages and sending them to your customers. Unless you have a creative, appealing message to send, your messages and customer communications will likely be ignored.

Enter Inviter’s video newsletters. Instead of your traditional newsletter, create an engaging video that would communicate the same information as your traditional newsletter, but attaching a person, a member of your team in the format of a video. You’ll create something recipients will remember. It will also add a human touch that your competitors aren’t doing. These video newsletters are easy to create, upload, and send with Inviter’s business solutions. Save them and you can reuse some of the content for the future.

Video newsletters are perfect for communicating sales, company news, and holiday business greeting cards. You can use them to send Black Friday and Cyber Monday deals, discounts and specials, and special sales etc. Supplement the video with text detailing the promotion.

It’s the same process as sending video newsletters only you’re not selling anything. Instead, you’re creating heartfelt video greetings. Inviter’s business greeting cards are available for every major holiday. Send Christmas, New Year’s, Valentine’s Day, Memorial Day, July 4th, and Thanksgiving cards simply by uploading your video, creating your event, uploading your contact list, and scheduling the event. It’s that simple. Don’t forget professional holidays like Boss’ day too!

For some industries, the holidays are a make it or break it time of year. Retailers and ecommerce sites rely on holiday season to make their goals. Some service industries thrive on the holiday season because people are traveling, spending time with their families, using more, needing more. The big question is this. How can you ensure that you will make your goals this holiday season? Will it be the deals your customers can’t ignore? Will it be the outstanding level of customer care? One thing it should be…Branding.

With so many different messages out there, one thing should be consistent. Branding, no matter what the message, should be the same across all channels. It doesn’t matter what sale or promotion is running specifically for the holidays, you should follow your branding guidelines.

With Inviter’s event creation for corporate video newsletters and business holiday greeting cards, that’s fairly easy. It’s really a matter of creating a template. Just like you would create an email template for newsletters and emails blast promotions, create your template in Inviter.

§  The background image should be consistent with header/background images of other channels (such as social media).

§  The messaging at the bottom should leave room for the actual event, but make sure to include the same content you have in other channels (contact info, links).

§  Make sure to keep the same tone of voice across all channels.

 

Signup today for Inviter’s business solutions and start creating memorable messages to your customers!