Video Analytics: An Important Thing You Have Been ignoring

With the use of automated tools for analytics, many businesses are ignorant about what they actually should measure.  They have a lot of data and nothing to draw a conclusion. They are just publishing a content, creating videos, infographics, etc. but often do not measure their success as effectively.

Video analytics is a confused concept. Many people do not know the correct metrics that define the success of a video. The number of views and shares are not necessarily the signs of success. They are only the signs of popularity, and popularity is not equal to the sales, hence, not equals to the success. Knowing what kind of videos are actually getting a success, you can make a better future plan for your content. Here are the things that the best SEO Companies suggested us to actually measure for our video content.

#1. Number of clicks on the Video

While clicks do not define success, they are still important to measure. The clicks show the impact of your video title, its placement on the internet and its initial appeal. Even if your audiences are bouncing off after watching the video for 3 seconds or less, you can know the formula to create a successful video title and attract the audience initially. You can optimize your future videos accordingly.

#2. Engagement and Duration of it

The most important thing to measure is the engagement. You have to find out the number of people who not only clicked on the video, they watched it for a considerable amount of time. Your aim is to deliver the message to the audience, so see how many people are actually getting that message. Determine how many of them are rewatching the video, which section is the most skipped and which is watched several times. You can know what kind of video is preferred by your audience. All you have to do then is to repeat the success for other videos too.

#3. No. of people taking an action further

After your message is well delivered, the next step for audiences is to take an action. See how many of them are subscribing to you and engaging in comments. If you are selling a product or services, see how the video affected the buying decision of your audience. This number is equal to the sales, hence, critical for your business.

#4. Reaching to the Targeted audience

While you are analyzing the success of your content, the video analytics can also tell you a lot about your audience. It can tell you where your audience is located and what they expect from you. It can tell you about the opportunities in a new market. You can now have a larger group of targeted audience and a better targeting strategy. All you have to do is prepare yourself to make more focused videos.

#5. Platform based response

Creating a good video is nothing until it is promoted well. For promoting a content, social media is the best platform but which one? Different businesses have different requirements and they do not perform equally on various platforms. Measuring the effect of your videos, you can find out the best platform where your content may shine. You can now use the same platform to reach to your audiences.