Using Webinars to Grow your Brand
by Daniel N. CEOThere are many marketing strategies that have the potential
to give you an edge in your business.
You could create YouTube videos.
You can make a lot of written content for your website.
You could also focus on starting a new podcast.
These are all great but they’re missing one thing – the
ability to sell directly.
Instead, they’re an intermediate step that gives you the
opportunity to build awareness and, possibly, turn them into customers much
later.
Webinars are different. It’s an opportunity introduce
yourself to someone, build a relationship, and close the deal in just an hour.
This article takes a closer look at the power of webinars and why you should be
using them to grow your brand.
What is a webinar?
Put simply, a webinar is a large scale online event that
consists of a host (or multiple hosts) and a group of attendees that range from
a handful to thousands. Webinars are
powerful as a soles tool because they’re usually live events and you’re able to
communicate with your attendees directly. They can ask you questions and you
can answer those questions instantly.
This helps to build trust, reduce skepticism, get any
lingering questions out of the way that may usually impeded the sale.
The best way to use webinars
The reason webinars are so powerful is because they’re
versatile. You can use them to train your staff, educate your customers, or
sell to prospects. The choice is yours.
Not only can they be used in multiple ways, they can be used
in multiple industries. A software company can use webinars to sell their
subscription and an eCommerce brand can also use them to sell their clothes or
gadgets.
It can also be used to sell relatively high ticket products.
For example, a webinar has been proven to work well for courses that retail for
thousands of dollars.
There’s a simple framework that the most successful webinars
follow.
First, they focus on a specific problem that needs to be
solved for the attendees. A general webinar like how to grow your business
won’t do as good as a specific one like “How to build your email list with one
effective strategy.”
One is specific and one is general.
The second step is the structure of the webinar of itself.
It starts with a reiteration of what attendees stand to gain, moves into the
credentials of the host, shows the transformation they can achieve, and
presents a timely offer.
The last step is creating a great offer – an irresistible
offer. Many people don’t realize this but if your offer isn’t ideal for your
prospect then nothing else matters. They won’t take you up on it.
Many people think of the offer as just the price. While
that’s part of it, there are many other things to consider such as the payment
terms, the price, what they’re getting, the guarantees, and more.
There are many webinar
platforms out there like WebinarJam,
Easywebinar, GoToWebinar, and more. Choose the one that supports your goals and
makes it easy for you to get up and running. There’s nothing worse than
struggling with technology.
Who should be using webinars?
At the risk of sounding cliché, I believe everyone can use
webinars in some way shape or form. Even if it’s not the ideal solution to sell
to your audience, they can still be used to educate and connect with them.
There are a few specific industries that stand to gain even
more from a webinar such as:
-
Software companies
-
Online course creators
-
Authors
-
Consultants
-
Unique electronic gadgets
-
Unique clothing
The above list isn’t exhaustive and even if your business
doesn’t fall into the categories mentioned, you should still give it a try.
Conclusion
Webinars are a powerful tool to help you grow your audience
and grow revenue. They can be used in almost any industry but it’s important to
follow the processes that are proven to work and have produced millions of
dollars for users.
Let me know what you think about webinars in the comments.
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Created on Mar 7th 2020 13:11. Viewed 295 times.