Using Quora to boost your brand visibility
by Roi Sutra Digital Marketing StrategistThe
amount of competition in recent years has made online marketing more
challenging every day. Many online marketing companies are hiring experienced Digital
Marketing Strategist
to plan digital strategies that involve responsive website designing. Effective
digital strategies involve Pay Per Click Advertising (PPC), Content Development
and successfully executing marketing strategies through various channels. Any
digital expert must set up and manage ads and campaigns to reach the majority
of Internet users. One of the fastest ways to achieve a good ROI and get your
brand among the greater audience is through social networking platforms. These
platforms have great potential to convert potential users to customers based on
their interests. One such platform is Quora.
Quora
has been among the fastest growing social platforms in the world. It includes audience
generated collection of questions and answers that are created, answered and
organized by users who interact with the website. It also allows you to follow
topics that interests you and vote on answers to encourage accountability among
other users. Apart from using Quora as a source for information and general
interest, it is also effective in building a social network. Quora
advertising
offers sales but does not intend to necessarily look into generating money off
its features. It primarily focuses on content marketing by helping out users
with expert answers to their questions. This platform helps marketers to
showcase their expertise and position or their businesses as authority figures.
This helps your brand to build your authority among your audience by generating
interests based on their needs. You’ll need to be active on the platform with
an excellent ability to answer questions with expertise that will help people
trust you and your brand. Another reason to advertise on Quora is its large
engaged user base with a worldwide audience of more than 300 million unique
visitors monthly. Thus, building trust will engage more audiences with your
brand.
Quora’s ad set level is the most important unit of your ads campaign that controls who sees your ads. You can undermine the platform’s inherent, intent-centric value without investing serious time into honing your targeting using keywords, locations, and negatives. Many companies and big brands are considering hiring Quora Ads experts that will eventually help them increase their productivity and get their brand across multiple audiences and even help them connect to new customers. Quora offers a variety of targeting options allowing your ads to be targeted to the right user at the right time with the right message. Since users on Quora demonstrate high intent on the content they browse, user profiles on Quora are based on their real identities, thus eliminating the chances of reaching out to fake accounts. Moreover, Quora’s moderation policies enforce civil discourse implying that your advertisements will only show up alongside high-quality content.
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Created on May 7th 2020 10:16. Viewed 325 times.