Using Custom Flags For Business Branding

by John Lio Marketing Manager

In today’s digital age, it is easy to neglect the possibilities of traditional advertising and marketing media. But just drive down any busy avenue or thoroughfare in Australia and you will be sure to see the power of traditional media.

Promotional and Corporate Bunting

Banners, sale and promotion signs and company logo banners are a proven effective form of advertising. The custom flag or bunting and banners can still carry the weight of some marketing campaigns. A lot of businesses still recognise the value which flags can bring to their marketing efforts.

It’s benefits include:-

Custom business banners or flags are timeless. A message with your brand’s logo, name or colors can be displayed indefinitely.

With no ongoing costs, contracts or updating needed, it is an investment that really is a one-time cost with a continuous return.

These becomes an asset that can be used for long periods of time or used again and again.

When to use Flag Bunting for Your Brand?

There are several reasons to create custom flags or banners. Here are just a few of the occasions when clients use them:

If you require a large-format medium that will be eye-catching either up close or from a distance, these are an ideal choice. You final selection of size, shape and material would depend on the intended objective.

Selecting Custom Business Bunting

Custom flags do not need to be a standard rectangle. You can select any shape that truly represents your business. There are some shapes that are commonly used to convey special meaning such as:-

Feather - It is tall and vertical, which makes it ideal for promotional purposes. You will often see several used at once in outdoor settings for the complementary messages.

Pennant - These are used as a string along the outside of buildings or at the boundary of parking lots for grand openings or other major events. A pennant string in your business’ color scheme could be a great investment to draw visual attention any time you are having a large sale or other promotional event. Once you have selected your flag or banner, shape and size, it’s time to determine how it will visually represent your business.

Just like any form of advertising, your brand logo or representation should be based on how you want the brand to be perceived by your target customer. If your logo will not be part of the custom bunting or banner design, you should consider representing your brand through colors or typeface.

As you consider your brand standards for a custom flag or banner, you must think about these factors:

Contrast and compatible colors - The main color in your logo can help identify compatible colors to be used in the background or accompanying images on your banner.

Typeface - You must keep your text simple. If possible, limit your flag to just your logo and a few words. Avoid curly or cursive script, since it can be difficult to read from a distance.

In order to avail Customised or Pennant Flag, Safety Flags, you must look for a reliable and popular Bunting Manufacturer and Supplier Company.