Using Custom Flags For Business Branding
In today’s
digital age, it is easy to neglect the possibilities of traditional advertising
and marketing media. But just drive down any busy avenue or thoroughfare in
Australia and you will be sure to see the power of traditional media.
Banners,
sale and promotion signs and company logo banners are a proven effective form
of advertising. The custom flag or bunting and banners can still carry the
weight of some marketing campaigns. A lot of businesses still recognise the
value which flags can bring to their marketing efforts.
It’s benefits
include:-
Custom
business banners or flags are timeless. A message with your brand’s logo, name
or colors can be displayed indefinitely.
With no
ongoing costs, contracts or updating needed, it is an investment that really is
a one-time cost with a continuous return.
These
becomes an asset that can be used for long periods of time or used again and
again.
When to use
Flag Bunting for Your Brand?
There are
several reasons to create custom flags or banners. Here are just a few of the
occasions when clients use them:
If you
require a large-format medium that will be eye-catching either up close or from
a distance, these are an ideal choice. You final selection of size, shape and
material would depend on the intended objective.
Selecting
Custom Business Bunting
Custom flags
do not need to be a standard rectangle. You can select any shape that truly
represents your business. There are some shapes that are commonly used to
convey special meaning such as:-
Feather - It
is tall and vertical, which makes it ideal for promotional purposes. You will
often see several used at once in outdoor settings for the complementary
messages.
Pennant -
These are used as a string along the outside of buildings or at the boundary of
parking lots for grand openings or other major events. A pennant string in your
business’ color scheme could be a great investment to draw visual attention any
time you are having a large sale or other promotional event. Once you have
selected your flag or banner, shape and size, it’s time to determine how it
will visually represent your business.
Just like
any form of advertising, your brand logo or representation should be based on
how you want the brand to be perceived by your target customer. If your logo
will not be part of the custom bunting or banner design, you should consider
representing your brand through colors or typeface.
As you
consider your brand standards for a custom flag or banner, you must think about
these factors:
Contrast and compatible colors - The main
color in your logo can help identify compatible colors to be used in the
background or accompanying images on your banner.
Typeface - You must keep your text simple.
If possible, limit your flag to just your logo and a few words. Avoid curly or
cursive script, since it can be difficult to read from a distance.
In order to
avail Customised or Pennant Flag, Safety Flags, you must look for a reliable
and popular Bunting Manufacturer and Supplier Company.
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