Useful Tips To Design a Homepage That Draws Visitors

When it comes to designing a homepage, decorating it with all the bells and whistles isn't enough unless until it doesn't provide a meaningful experience to your visitors. Your homepage is your crucial first impression and will determine whether the visitors hire you for your services or buy your products.

With this in mind, it's always essential to have a landing page that turns your potential customers into loyal customers. But how would your website accomplish it? How can you ensure whether your website is a success or a failure? With functionality, impact and trust. Will you hire WordPress developer for this and if yes then how? These are the keys. Your homepage should be able to grab your customers attention, their trust and give them reasons to stay, otherwise they'll simply go somewhere else.

In this post, I've put together 10 practical tips that will help you create a compelling homepage. These are very basic tips and hopefully you find them useful to ensure the impressions are tilted in your favor.

1. Layout

Having a clean and clear layout is a must to ensure a smooth experience for your visitors. Site visitors tend to feel overwhelmed when they see the elements which distract them while accomplishing their goals. If your homepage has a poor design, people will tend to thing you sell “naff” products or services. Therefore, it is important to invest some money and quality time in designing a meaningful layout that's clean, slick,, and inviting.

2. Design Easy Navigation

Website visitors feel irritated whenever they encounter a web page which has a complicated navigation. If your website has a poor or illogical navigation structure it will soon put people off and leave them feel utterly annoyed. Your navigation should be designed in such a way that it doesn't allow any second-guess. Make it as easy as possible to let your visitors find exactly they are looking for.

3. Logo Should Be Linked with Your Homepage

Linking the logo of your website back to your homepage always work in well in letting people navigate around your website easily.

4. Design a Clear Site Search

Site search is a crucial element of a website. When users look for something, they typically look for the text field where they can enter the desired search item. That is why it is crucial to have a site search that's usable and wide enough to easily include at least 27 characters.

5. Get Your Copy Right

Your website copy is an integral element and should be dealt with care. It provides you opportunity to put across your key messages and encourage your visitors to explore your website. Keep your copy as grammatically correct as possible if you don't want to leave a bad impression. Avoid using too much copy because through this you might frustrate them, force them to navigate off. You can also hire a professional writer in this aspect.

6. Make Use of Site Maps

Site maps are a great way of improving the navigation as well as search engine optimization of a website. They are basically a structural representation that lists the number of pages on a website in a clear and organized way.

7. Let Them Know About Your Awards and Accreditation

If your company has won any award or certificate during its entire journey, make sure you include them on your homepage. It builds a sense of trust in your visitors and give them reasons to work with you.

8. Use Testimonials

Nothing is better than word-of-mouth recommendation. Testimonials is a right way of adding credibility on your website. Getting a social proof from the real people who have used your products or hired your services breeds confidence and give your prospective customers a sense of approval.

9. Create User-friendly Homepage Features

Webpages which are easy and user-friendly ensure a uniform experience to the user. This will satisfy their needs and help them locate the desirable elements in the manner most effective. An ideal homepage must have the ability to help users locate key items with the help of short list of the recent features that are provided on the homepage. Further, they could also be linked with several other homepage features.

10. Always Keep Your Website Fresh

Websites with old or dated content creates a bad impression among its visitors and forces them to bounce off. That is why it is crucial to keep your content fresh by adding latest articles or blogs in your website. When planning to WordPress website development you can choose to add a 'recently added' column wherein you can add newly added content and show them to your visitors. It's a great method to show your potential customers that you are active on the web and focus on latest features and innovations.

Wrapping Up

Your homepage is a key representation of your business, so make it as compelling and inviting as you can. Create something you can be proud of and your customers can remember.