Useful Time Management Tips For Your AdWords Campaign

AdWords campaigns form an important part of digital marketing strategy for businesses. Considered to be too time consuming and tiresome, most of the people outsource these processes for smoother operations. Whether you are a digital marketer working on the PPC ads for your clients or run an AdWords campaign for your own personal business, these 5 time-saving tips would help you a lot. Read on to know what they are:

1. Campaign Diagnostics- This is a wonderful tool to detect conflicts and issues in your AdWords account. This tool would help you quickly identify and rectify problems like use of negative keywords before they start causing you loss of potential sales. 

2. Diagnose Keywords- This is a wonderful tool to know the live status of your ad with relevant keywords. It shows statuses like ‘ad showing now’, ‘paused’ or ‘low search volume’ for all your posted ads. ‘Diagnose Keywords’ option is available in the ‘More Actions’ dropdown of your AdWords account; using this would help you keep track of your activities and detect problems early on like budget exhaustion or low quality score. 

3. Bulk Edits Feature- This would allow you to easily make quick changes to your campaigns, ad groups, keywords and ads. Here you can easily increase or decrease your bids, set new budgets and search/ replace ad text. Users are given a preview option to check their changes before they final them. 

4. Scheduled Reports- You can easily schedule AdWords reports to be sent automatically to your mail with your desired metrics as frequently as you want. For this, simply run and download a report for any tab and select the ‘email and schedule report’ option. Add the users to send this report to and final the frequency of the report submission. This would save up your ad hoc reporting time. 

5. Negative Keyword List- Avoiding negative keywords added by advertisers manually can be a time consuming task and might allows rooms for mistakes. You can instead make a negative keyword list and it would be added to all the campaigns that master list is associated with. 

These are some of the time saving tools and practices that are used by PPC professional handling AdWords management in London for large business enterprises. If you know of any such tricks and tools that you think should have been included in the list, feel free to mention them in the comments below.