Use the Primary SEO Functions In WordPress

by Payal Sarda WordPress Themes India Designer

You might have created a website in WordPress platform that looks professional, responsive and appealing. But are you sure, your website is optimized properly for SEO? If you are not getting proper search engine ranking that means you are missing something which matters a lot to show your presence on the internet in a strong way.

You might be aware of the fact that the Google algorithm keeps changing from time to time but the main primary SEO functions stay the same. So you should make sure to follow all main primary function to keep your website updated and effective as much as possible. The 7 simple and effective functions that you must use are mentioned below

1. Keyword research

An SEO campaign is considered to be successful only if you have done the proper keyword research. You will be able to target anything you want with the keyword. Your users will be able to search for your WordPress free themes and blog topic. Keywords give you a high chance of getting ranked on search engines.

ü Some tools such as the Google keyword planner plugin make sure that you are getting proper searches for keywords.

ü Your keyword will get more searches and user traffic.

ü High competitive keywords will result in high ranking but for smaller websites based on WordPress free themes.

ü Keywords matching to your products or services will get searched first.

2. On-Page Optimization

On-page optimization is the very basic function that are performed so that search engines will be able to understand your website content. It will make sure your keywords are getting the proper amount of searches. On-page optimization included

ü Title tag.

ü Header tags such as H1, H2, H3, etc.

ü URL (e.g., www.mywebsite.com/Keyword).

ü Alt image tags and captions.

ü Within your content.

3. Technical optimization

Technical SEO makes sure that your website is currently set up for getting the desired ranking. The main goal of technical optimization is to make sure your website structure will allow search engines like Google and yahoo to crawl your website content and get index on your website.

Website speed is the most important aspect of technical optimization. Website speed is the total number of times required to get load your website. Hence this is important for key factor ranking. Therefore it becomes important to check your website speed regularly. It can be done by some tools such as Google Page Speed Insights.

4. Link building

Many studies shows that if you want to rank your website you should have an inbound link. If you check the latest status from Google it also states that inbound links are crucial for getting your website high ranking. Andrey Lipattsev from Google has also mentioned that content and the links are the most two important aspects of high rankings.

Link building can be time consuming and difficult process for you to execute but it is important to achieve your dream rankings.

5. Include a steady stream of content

As discussed above that content is considered as a king in search engine optimization. If you have contributed your 100% efforts for optimizing your web page but if your content is bad you will never get the desired output hence you need to focus on content also. If you are trying to add an article then it must contain at least 1000 to 1200 words and if you are creating a blog then it must contain at least 1200 to 1300 words.

6. Internal linking

Many of developers or the website owner does not focus on internal linking. But internal linking also plays an important role in boosting your website ranking. It helps search engine to navigate the pages properly.

7. Promote your content on different social media accounts

Once you create the content and posted on the website add social media share buttons on it so that your website visitors can share that content with their connections plus try to promote your content to your social media accounts too.

Conclusion:

The 7 main strategies listed above are the most important SEO functions that should be considered if you are really content to reach maximum users in less time.