USAGE OF MOBILE IN INDIA

by Jasmin M. Jasmin Mobile

Mobiles are used everywhere. In India mobiles are currently used primarily for passing and sharing information using SMS and voice. However, the use value added services is evident from the increase in share of revenues generated from value added services as a proportion of total revenues of mobile industry increased from 7.26% in June 2005 to 9.58% in September 2005; which amounts to more than 2% rise within a quarter. The corresponding figures for revenues for SMS show a rise from 5.25% to 5.4% . This rise has resulted from introduction of voting based participative TV Programs, voting on some socio-economic-political issues in Newspapers, SMS based contests on mobile, MMS etc. Students are major consumers of wallpaper, ringtone, mobile games, music and video clip download services available on portals as well as mobile portals. Other services like micro payment facility are also being offered though only by one or two operators. GPRS based services are being offered by mobile operators on a limited scale.The revolutionary success of India’s mobile industry is well known.

 

• India has more than 160 million Internet users, of which 86 million access Internet using their mobile devices
• In the last 3-4 years, the number of users who access the Internet through a 3G
• connection has grown to round 22 million, To put things in perspective, compare this with the 15 million fixed line broadband connections accrued over the last 17 years
• There are over 36 million smartphone users as against 60 million PC users.
• 9% of overall Internet pageviews in India come from mobile devices.
• Over 40% of searches on Google originate from mobile device.
• 30% of Facebook users in India are mobile-only Internet users and 30% of new registrations are coming through mobile
• LinkedIn ranks India among its top 4 growth markets for mobile usage

 

Mobile Commerce

 

The increase of mobile phone usage has produced a new avenue for marketing applications and services.Mobile has become the leading way for accessing communications because setting-up mobile network is cost-efficient but also mobile provides greater flexibility and ease to users than landline phone .Mobile is the latest happening thing not only in India but in the world.By the advent of latest technologies in mobile handsets and sophisticated services by service providers in Indian Mobile telecom market is a buzz.Mobile entered in India in 1995 but penetrated so fast with in a decade that it has became a necessity for every individual.Not only in Indian urban market but rural market penetration is also great.Mobile subscribers have grown from 7.94 lakhs to 52.41 crores from December 1997 to December 2009.India is expected to have close to 165 millon mobile internet users by march 2015, up from 87.1% in december 2012.Making India the fastest growing mobile phone market. By using m- commerce we can access advanced mobile applications and highspeed services and we can use this devices remotely, anywhere, at any time. We can use the same hand held device for both Telecommunications and for bill payment and account evaluation. M-commerce is an advanced technology of e-commerce. In short, Mobile commerce is defined as the buying and selling of products and services through the use of wireless mobile devices.  

 

COMMERCE:-Commerce deals with exchange of goods and services of economic value between producer and consumer.With invention of new technologies and methods, commerce has taken many forms.The way of dealing, exchanging of goods and services has undergone massive changes with days passed on.With competition emerging, consumers becoming more aware and having more choice, marketers searching for innovative ways to deals with customers to be in forefront to break the competition.

 

MOBILE COMMERCE:-Mobile Commerce is known as M-Commerce. M-Commerce are used to buy and sell goods by using the wireless devices like cell phones, personal digital assistants and other hand held devices that have operated with Internet access. By using M-Commerce we can access advanced mobile applications and highspeed services and we can use this devices remotely, anywhere, at any time. We can use the same hand held device for both Telecommunications and for bill payment and account evaluation.M-commerce is a subset of E-commerce’.

 

The time and space limitation are removed and we can access any time we need. It is a result of combining two strongly emerging trends: electronic commerce and omnipresent computing. It is online anywhere, anytime and on any device and is providing new business opportunities.

 

“Internet + Wireless + E-Commerce = M-Commerce”

 

FUTURE OF MOBILE COMMERCE IN INDIA

 

The future Mobile commerce is the next logical step for Indian merchants. With the growth of mobile phones and increased issuing and use of debit and credit cards, mobile commerce will deliver strong growth over the coming years. Mobile technology gives us the edge over our competitors. First Data’s mobile commerce solutions can help businesses meet the growing demands of the mobile and social media revolution. Social media networks such as Facebook are likely to increasingly become channels for sales and consumer engagement. First Data already offers a loyalty solution for the Facebook social media network as well as mobile payments opportunities using our Trusted Service Manager (TSM) service, which powers part of the Google Wallet which has made headlines recently. With Google Wallet, millions of consumers will no longer need to carry their leather wallets. This mobile application securely stores credit cards, offers, gift cards and more on their mobile phone. This virtual wallet is changing the face of commerce by enabling customers to simply make “tap and go” payments with their mobile devices, while increasing loyalty at merchant locations. Although m-commerce market in India is still in its initial phase, India is getting richer and phones are getting cheaper. It is also estimated that, by 2020, 80% of the mobile devices used in the country will be smartphones. Many e-tailers have realized the potential of mobile commerce in multiplying their sales and are rapidly adopting the necessary tools, with encouraging results. Snapdeal.com, for example, gets over half of its sales from customers using mobile devices, while even one year ago the share of mobile purchases was a mere 5%. Flipkart, the largest online shopping platform in India, receives 20% of its e-commerce orders from customers using mobile devices and plans to increase this number to as much as 50% in future. India has more than 100 million users in India, of which nearly 84 million access the site through mobile phones. This suggests the rise of the “mobile first” generation of internet users.

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Created on Jan 9th 2018 00:06. Viewed 319 times.

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