Usability in mobile applications: What is it and why is it essential?

Usability in mobile applications is one of the primary elements for their success; Improvements in the quality of mobile applications have meant a real revolution in the communication of users with their mobile devices. Mobile phones have gone from being simple tools to staying in touch with family and friends to becoming genuine management centers for everyday tasks. Much of the success that mobile applications have achieved depends in part on the usability of smart phones and tablets.

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Users have become more familiar with touch gestures than with gestures such as keyboards or mice. For this reason, it is not surprising that all mobile consumers - including children and the elderly - learn easily to manage the different devices.

However, not all applications have been able to reap the same success. Many are those that have fallen into oblivion for different reasons. One of these reasons is the difficulty in usability of the app. Unmanageable gestures or poor organization of the elements in the design are usability failures that can cause users to discard a certain mobile application and move on to look for better alternatives.

Efficiency and effectiveness

The first thing to keep in mind, in terms of usability, is that an application must be effective and efficient. This means that you must offer the user what they are looking for quickly and easily. An app must satisfy needs in the shortest time possible and without the need for the user to have great knowledge of its use or require a long process of learning.