Understanding the Different Types of Logo Design

by Pixels Logo Design UK Custom Logo Design and Website Design Company

The success of a business depends on the quality of its graphic designs. Along with smooth running of business operations, it is one of the areas that is vital for the success of any business. The logo is an imperative component of any brand and portrays the first impression of the business. Graphic design companies offer business logo design portfolios to help other businesses decide if they want to hire their services.

When you are hiring a graphic design agency, the first thing you do is check out their portfolio. Scanning through the portfolio and assessing every design requires you to have the basic understanding of different design concepts.

This articles will help you identify some of the most popular design concepts that are trending.

Minimalism

Minimalism is all about keeping it simple. All the vital elements are retained while removing the needless details and colours. It’s about keeping the logo design smart and idiosyncratic which can be used across different formats. Logo designs that are created using minimalism are usually easily recognized by the consumers and are most favoured by them. They are able to create long-term associations with onlookers.

Text logos

A classic text logo is always a safe bet. Tech giants like Sony and IBM have used text logos to great success since their incubation. They are also the simplest of all logos and signify a clear message for the onlookers. Nominal effects can be added to text logos with some creative use of colours to form an aesthetically pleasing logo design.

Letter stacking

Succinct text is used in different manners over a large design frame, both the frame and text are interconnected in a way that it looks pleasing to the eye. Letters are usually used in large fonts, therefore, urging the consumers to focus on them more while feeling the overall effect of the design. This type of logo is widely used by city administrations or tourism development department of countries. It is engaging and appeals to the naked eye.

Lettering

The most elegant looking logos are created through lettering. It can be argued that it has been around for a while, but still manages to remains popular among the recent trends. It is perfectly suited for cafés and restaurants. The designer can freely work on the logo design without any limitations. However, it is also easy to mess it up and get into too many complications.

For a business who wants to create a logo for itself, it is essential to look into all these different types of logos and select an appropriate one. The logo should be able to closely relate to your business as well as make an impact on the audience.