Articles

Ultimate Hacks To Rank Your YouTube Videos Higher

by Surbhi Singh Marketing Manger

You can’t deny the fact that YouTube is the second largest search engine and moreover it is a platform where every minute 400 hours of videos are uploaded!

So getting your videos rank higher can help you gain views and even you can monetize the content of your videos with YouTube. However, uploading a video is not all that can help you get views, as I already stated the huge deal of upload.

Therefore, you need to keep few things in mind when you upload a new video to YouTube to get a decent number of views and likes. The most important thing is the content of your video and it should be pretty decent and hold the attention of the viewer until the end of the video. As if a user starts watching your video and quits in the first few seconds, your ranking is likely to go down.

Now lets jump onto few YouTube SEO tips:

1. Video Length:

About two years ago, when YouTube changed their policy, they added on a few metrics to the general algorithm of ranking videos on YouTube.  Earlier they used to rank videos based on the views only, however, they include metrics like

-Number of seconds viewed

-Likes

-Comments

-Social shares

Therefore, it is often told to make videos of at least 60 seconds long as the more seconds you can keep your user engaged in the video, the higher the video will rank.

2. Naming your Video file:

Improper naming structure is the most general optimization mistake committed by numerous YouTubers. Always remember to name your video file as your main keyword before you just upload it on YouTube. Just like ranking a website design on Google, ranking your videos higher also need good and appropriate content.

Understandably, search engines can’t look into your video part, so naming your video file as your focused keyword actually tells the search engine as to what is in your video.

3. Title of the video:

Write a descriptive, keyword-rich title. A title which perfectly matches your video content will be very friendly to the viewer and also to the YouTube algorithm for SEO.

4. Description of the video:

The video should carry a long description with keywords and links. Certainly, the text is super important for ranking any type of content. The first couple of lines plays a major role in your video’s ranking in the search engine. You can also use the search engine’s autocomplete keyword phrases as your description. If the searched keyword matches the first two lines of your video description, the video is more likely to get a higher ranking.

But remember one thing when you are updating the description of the video, NEVER USE DUPLICATE CONTENT. That means for every new video you need to write a unique description. You can hire some web design company to get the freshest content or to even perform these SEO activities for you.

5. Tags and Keyword research for YouTube videos:

Assuredly, tags are another important way to get a better ranking in the search. But remember, don’t fuss it, just add a few.

-List specific tags first: Write your main keyword first. Doing this will put weight in algorithms.

-List general tags: Write general and matching keywords.

The best video keywords are specific (long-tail) phrases that show up in both YouTube and Google Autocomplete. This way you can rank your video in both places and get more traffic. Moreover, your YouTube marketing plan should target long tail and less competitive keywords.

6. Custom Thumbnails:

This doesn’t send any signal to YouTube in any way, however, eye-catching thumbnails can help you turn the viewers’ jaw, wet and make them eager enough to watch your videos. This can certainly have a drastic impact on your click-through rate (CTR) which will, in turn, drive up your rankings.


W3BMINDS- website designer in Lucknow is a team of professionals who are dedicatedly promoting your business through various Digital Marketing Strategies. Moreover, YouTube Marketing is one of popular Digital marketing strategy by which you can increase the target audience as well as describe your business’s products more effectively.  Our professional web design services along with digital marketing strategies can help your business reach new heights.


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About Surbhi Singh Innovator   Marketing Manger

10 connections, 0 recommendations, 51 honor points.
Joined APSense since, September 14th, 2018, From Lucknow, India.

Created on Dec 18th 2018 05:31. Viewed 444 times.

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