Ultimate guide for PPC Marketing

Posted by Bindal Infotech
4
Web Marketing & E-commerce
May 25, 2017
107 Views

Pay Per Click

PPC is an internet advertising model where advertisers pay some definite amount to the publisher when a particular advertisement is clicked to divert the traffic to their website.

This model of advertising catches more eyeballs and pull online traffic to our website.

 

Most popular form of PPC advertising

Search engine marketing is one of the most popular form of PPC marketing. Advertisers bid for the placement of ads in the sponsored links of search engine like Google, Bing etc.

 

Whenever an advertisement is clicked by user he/she will be directed to the product’s websites and product provider have to pay some amount to the search engine.

Google AdWords is the most popular advertising system.

 

PPC Advertising Model

 

Entities involved:

  1. Service Provider

  2. PPC Advertiser

  3. Landing page provider

  4. Visitor

 

Calculate PPC

 

Pay Per Click ($) = Advertising cost ($) / Number of clicks on ad

 

Advantages of PPC

PPC boost your branding and leadings both in parallel.

 

  1. Instant Results

  2. Very low initial investment

  3. Global Reach

  4. Faster Response as compared to SEO

 

 

PPC terminology

 

  1. AdGroup: AdGroup comprises of one or group of ad to target specific set of keywords. An AdGroup is limited to 20,000 keywords.

 

  1. AdCenter: AdCenter includes PPC traffic from search engines like Google and Bing.

 

  1. Ad Position: It defines the position on which ad is displayed on webpage.

 

  1. Bid: The maximum price an advertiser is willing to pay for the clicks on ad.

 

  1. Click Through Rate(CTR): It is defined as number of clicks divided by number of ad shown as a percentage.

 

  1. Campaign: A series of ad on a PPC network.

 

  1. Conversion: It is the action user wants to on clicking the ad.

 

  1. Conversion Rate: The percentage of visitors who performed the desired actions i.e pageviews, buying a product etc.

 

  1. Cost Per Click(CPC): Amount paid for every single click on ad.

 

  1. Cost Per Mile(CPM): Amount paid for every 1000 views of the     PPC ad.

  2. Destination Url: Page where user redirected on clicking the ad.

 

  1. Impressions: Number of times ad is seen irrespective of clicking  it.

 

  1. Keyword: Keyword is a query entered by user in search box of search engine.

 

  1. Negative Keywords: It may be word or phrase on which advertiser don’t want to shown up.

 

  1. Landing Page: The web page you direct people when they click ad.

 

  1. Quality Score: It is matrix assigned which determines the quality of your keyword, ad and the landing page results in high ad rank.

 

  1. Search Engine Result Page (SERP): Results returned by the search engines when user provide some query to search box.

 

  1. Visitors: Unique visit to ad.

Revolutionary


Find more marketing articles at our blog - Website Development Company in Jaipur
Comments
avatar
Please sign in to add comment.
Advertise on APSense
This advertising space is available.
Post Your Ad Here
More Articles