UK E-Commerce Industry Research Report: Ken Research

by Rati Ram Business Developer

The total number of internet users within UK is likely to reach around 52.0 million by the year ending 2025. This will further lead to increase in demand for online shopping and online ticket booking in the country. UK online retail market & online movie ticket booking space is expected to grow along with a forecasted CAGR of 6.5% and 7.0% in terms of GMV and GTV respectively for the period 2018-2025.

The total number of trips to abroad from UK is expected to grow at a CAGR of 1.9% to a value of 84.8 million by the year ending 2025. This is also expected to give a boost to the expenditure made on online travelling in UK. The online travel market is projected to grow at a CAGR of 1.9% in terms of GTV for the period 2018-2025.

As per We Are Social Statistical Database, UK was evaluated with a total of 45.0 million active social media users therefore, making a social media penetration of 67% and 71.7 million mobile subscription users as of January 2019. The total increase in social media penetration within UK alongside positive growth in the smart phone penetration will further aid in increasing the popularity of digital platforms in the country.

Robust Digital Infrastructure: The well developed digital infrastructure in the country owing to the high internet speed and good connectivity in UK will attract more users towards the digital platforms. The internet users are expected to increase at a CAGR of 2.3% during 2018-2025 leading to the increase in online activities of the people. It was also observed that a U.K. based consumer spends on an average of over GBP 42.0 per transaction to around GBP 110.5 per month transaction and this average is expected to increase over long term. Similarly, an average download speed in UK was evaluated around 49 Mbps where 51Mbps was easily attained in urban areas and about 32 Mbps for rural areas. Growing monthly data volume consumption from 190 GB in 2017 to 240 GB in 2018 indicates growth in future.

Rising Tourism Expenditure in UK: The expectation of increasing inbound traffic in UK will surge the growth of online travelling industry. The tourism expenditure in UK is expected to grow at CAGR of 1.4% during 2018-2025 leading to the growth of number of travel packages and hotel bookings in UK. The country was ranked 7^th in terms of inbound tourist traffic and spending. Approximately 37.9 million tourist arrivals have been registered with spending of around GBP 22.9 billion in the year 2018 and the same is expected to increase over long term.

Growing Need for Customization: Rapid technological innovation in the country will create the demand for customization / personalization in the market owing to rapid increase in total social media users and smart phone users which are further expected to increase at a CAGR of 3.8% and 1.9%respectively during 2018-2025 in UK.

Analysts at Ken Research in their latest publication “UK E-Commerce Market Outlook to 2025 - Online Retail (By Product Categories, By Desktop and Mobile Transaction Type, By Gender and By Mode of Payment); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile Booking Type); Online Advertising (By Desktop and Mobile Ad Spend, By Type of Advertising, By Type of Display Advertising, By Sectors and By Advertising Model); Online Movie Ticket Booking; Video Streaming; Music Streaming and Online Gambling” observed that the market in UK is at a growing stage and it will further witness growth owing to factors such as rising digital advertising spent, increase in number of websites on desktop and mobile  and increasing penetration of smartphones across the country. UK E-commerce market including online retail, online travel, online advertising and entertainment space (movie ticket booking, video streaming, music streaming and gambling) is expected to register a positive CAGR of 6.5% in terms of gross merchandise value, 1.9% in terms of gross transaction value, 7.9% in terms of online ad spent, 7.0% in terms of gross transaction value, 8.3% in terms of subscription revenue, 24.2% in terms of subscription revenue and lastly, 7.8% in terms of gross gambling yield respectively during the forecast period 2018-2025.

Key Segments Covered

Online Retail Market:

By Product Category Type (Apparel and Footwear, Beauty and Personal Care, Consumer Appliance, Consumer Electronics, Consumer Health, Food and Drink, Home Care, Home Improvement & Gardening, Homewares/Home Furnishings, Media Products, Personal Accessories and Eyewear, Pet Care, Traditional Toys and Games, Video Games Hardware and Other Internet Retailing)

By Type of Device (Mobile and Desktop)

By Gender (Female and Male)

By Mode of Payment (Cash on Delivery, Debit + Credit Card and Net Banking and M-Wallets)

Online Travel Market:

By Categories (Intermediary Online Sales and Direct Online Sales)

By Type of Device (Desktop Travel Sales and Mobile Travel Sales)

By Intermediary Online Sales (OTA Online Sales to Residents and Other Travel Intermediaries Online Sales to Residents)

By Intermediaries Corporate Business Online Sales & Intermediaries Leisure Online Sales By Direct Online Sales to Residents (Airlines Direct Online Sales, Lodging Direct Online Sales, Car Rental Online Sales and Other Transport Direct Online Sales)

By Intermediary Corporate Business Online Sales (Air Online Sales Only, Lodging Online Sales Only, Car Rental Online Sales Only, Transport Online Sales Only and and Other Online Sales Only)

By Intermediary Leisure Online Sales (Package Holidays Online Sales Only, Air Online Sales Only, Lodging Online Sales Only, Cruise Online Sales Only, Car Rental Online Sales Only, Other Transport Online Sales Only and Other Online Sales Only)

Online Advertising Market:

By Type of Device (Desktop and Mobile)

By Type of Advertising (Paid Search, Display and Online Classifieds and Others include Affiliate Marketing, Email Marketing and Native Advertising)

By Sectors (Retail and Consumer, Automotive, Financial Services, Hospitality, Entertainment and Media and Others include Technology, Education, Sports)

By Type of Display Advertising (Social Media Advertising, Video Advertising and Others include Banner Ads and Sponsored Ads)

By Model (Cost Per Click, Cost Per Mile and Cost Per Action)

Online Movie Ticket Booking Market:

By Type of Device (Desktop and Mobile)

By Gender (Female and Male)

Video Streaming Market:

By Gender (Female and Male)

By Age Group (15-30 years, 31-45 years and 46-55+ years)

Music Streaming Market:

By Gender (Female and Male)

By Age Group (15-30 years, 31-45 years and 46-55+ years)

Online Gambling Market:

By Type of Device (Desktop and Mobile)

By Age Group (21-40 years and 41-55 years)

Key Target Audience

Online Retail Companies

Third Party Websites of Online Retail

Online Travel Companies

Online Advertising Agencies

Online Advertising Platforms

Cinema Theatres

Third Party Movie Ticket Booking Websites

Online Video Streaming Companies and Platforms

Online Music Streaming Companies and platforms

Online Gambling Companies

Time Period Captured in the Report:

Historical Period: 2013-2018

Forecast Period: 2018-2025F

Companies Covered:

UK Online Retail Market:

Amazon.com Inc

eBay Inc

Tesco Plc

J Sainsbury Plc

John Lewis Partnership Plc

UK Online Travel Market:

TUI Travel Plc

Booking.com 

Thomas Cook Group Plc

Expedia Group Inc

British Airways Plc

UK Online Advertising Market:

Online Advertising Agencies in UK

Split An Atom

Absolute Digital

Crowd

Bulldog Digital Media

Soap Media

Online Advertising Platforms in UK

Google

Facebook

Instagram

YouTube

LinkedIn

UK Online Entertainment Market

UK Online Movie Ticket Booking Market:

Odeon Cinema

Showcase Cinema

Reel Cinema

Cineworld Cinema

Vue Cinema

UK Online Video Streaming Market:

Netflix

Amazon Prime Video

NowTV

Disney Life

UK Online Music Streaming Market:

Spotify

Amazon Prime Music           

Apple Music

Amazon Music Unlimited Standalone

UK Online Gambling Market:

Bet 365

Paddy Power Betfair

Landbrokes  Coral

William Hills

888 Holdings

Key Topics Covered in the Report

UK E-Commerce Industry Overview

UK Online Retail Market

Market Overview and Genesis

Business Models in UK Online Retail Market

U.K. Online Retail Market Size, 2013-2018

UK Online Retail Market Segmentation, 2013-2018

Government Regulations in the U.K. Online Retail Market

Growth Drivers of U.K. Online Retail Market

Trends and Developments in U.K. Online Retail Market

Issues and Challenges in UK Online Retail Market

Competitive Landscape in U.K. Online Retail Market

Company Profiles of Major NBO Companies (Amazon.com Inc, EBay Inc, Tesco plc, J. Sainsbury Plc and John Lewis Partnership plc) Operating in UK Online Retail Market

U.K. Online Retail Market Future Outlook and Projections, 2018-2025F

Failure Case Study

Impact of Brexit on Online Retailers in UK

Analyst Recommendations

UK Online Travel Market

Market Overview and Genesis

Business Models in UK Online Travel Market

U.K. Online Travel Market Size, 2013-2018

UK Online Travel Market Segmentation, 2013-2018

Competitive Landscape in U.K. Online Travel Market

Company Profiles of Major Players (TUI Group, Booking Holding Inc, Thomas Cook Group Plc, Expedia Group Inc and British Airways Plc ) Operating in UK Online Travel Market

U.K. Online Travel Market Future Outlook and Projections, 2018-2025F

Success Case Study in UK Online Travel Market

Impact of Brexit on Travel Industry In UK

Analyst Recommendations

UK Online Advertising Market

Market Overview and Genesis

Value Chain Analysis in UK Online Advertising Market

U.K. Online Advertising Market Size, 2013-2018

UK Online Advertising Market Segmentation, 2013 & 2018

Competitive Landscape in U.K. Online Advertising Market