If you're participating in a
trade show, how can you ensure that your exhibition stand attracts your target
audience? Here are some time-tested methods of drawing in the right crowd:
Give your exhibition stand the right look and feel: Whether
you have one stand or multiple Exhibition
Stands, remember to treat it as your shop window. This
means you make it as attractive as possible. Dress it up so that it reflects
your objective for the show--perhaps you want to sell, inform or launch a
product or service. What you do and its effect determines the final look and
feel of your stands. Design attractive and colorful signage, posters and
banners to display your product and boost your corporate image.
Small displays are effective too: You needn't
have large exhibition displays and
equally huge budgets to make them possible. The key here is to have an adequate
space that will answer your objectives enough to make them challenging. This
way your focus is not lost and small stands give you optimum mileage for your
product or service.
Do a trial run: Before setting up your stand at
the trade show, set up a trial stand at your home or workplace so that you get
a feel of how it's going to look. It will also save you time. This will give
you an idea of what to include and what to omit.
Be specific with professional stand builders about what you're
looking for: Give stand-creators a specific brief so that they
create your stand according to it. Explain your objective for having a stand
and discuss whether your ideas match your objectives.
Be imaginative: Give your stand the complete
look with proper lighting, screens and sound. Check the kind of posters,
signage and electronic presentations you can have. Take the same route as
visitors to your stand would, so that you know how your stand matches up from
close quarters and from a distance. Ensure that text is minimal and that
visuals aren't too many to enjoy.
Have a budget and stick to it: You needn't
spend huge amounts of money for your stands to buy new materials. Be economical
by looking to see what you can pick up from your office or home to embellish
your stand.
Choose related items as promo gifts: don’t make
the mistake of spending a lot of money in promo gifts that are unrelated to
your product or service. Instead, choose useful and relevant merchandise that
markets your business well.
Get friendly with the event organizer: Have
frequent chats with your event organizer so that he understands your needs and
nature of your business. Placing your stand at a particular point may be
critical to your visitors, so discuss your needs with the organizer in advance
and get the best possible location for your stand at a good price.
Have a good team to help you: Pick a good team
to support you at the event. They should be articulate about your product or
service, friendly and active.