Types of outdoor advertisements and their importance

Outdoor advertisements are one of the oldest forms of advertisements. It is most effective form because large numbers of people are able to directly see and read the message of the outdoor advertisement. There are various forms of outdoor advertisements.

Posters are the sheet of paper with messages of the companies or organization. The posters are pasted on the walls or on some places on the roads, where large numbers of people are expected to see it. The places are selected carefully to take the advantage of the strategic locations of the places. The message posted on the posters is generally brief. The images of the product and its major highlights or benefits are given in short crisp sentences with detail for further contact and dealing.  The poster is one of the inexpensive means of the advertisement but the rate of the place, where it is pasted has to be paid. The rate depends on the location of the place.

Painted display is in form of paintings on walls or one some boards fitted onto some wall and pillar etc. Painted display is also done through bulletins, which can be wooden or metal sheet and put on an elevated place for better view. The painted display are done by professionals and the size is bigger the posters. They are put at places where can be seen by maximum number of people within short time.

Neon signs and electronic boards are illuminated at night with the help of tubes or bulbs or electronic circuits. These are the methods to attract the attention of customers or passerby at night. Neon signs are made with electric wiring, which may be in form of message or figure of the product of the company. The lighting system used in these boards is very attractive and colors of lighting often depend on the brand of the company or of its logo. This can be expensive method of advertisements for some companies. Event & Outdoor Agencies in Mumbai .  The places where people can see boards at night like roads, city circles are selected for placement of these boards.

The outdoor advertising is seen by a large number of people at one go. The posters, boards and electronic boards are seen by hundreds of thousands during the entire day and night. The placement of these boards is done at the places where the chances of people looking at these boards are at its maximum. The brief message with bold letters easily attracts the attention of potential customers. Printing Agencies in Mumbai . Since, these boards are kept at the same place for longer duration, the messages unconsciously goes into the mind of potential customers. The cost of outdoor advertisement is low compare to other forms. The cost of the place, which a company has to pay to the owner of the place, is fixed during the entire duration of the display. The attractiveness of neon boards can attract a customer to try the product of service of the company.