Twitter Cards: what they are and how to create them

What are Twitter Cards?

Tweets that are published with Twitter Cards are more widespread than the usual tweets. In our case we have verified that diffusion is multiplied (retweets and favorites) from 3 to 10 times.

A Twitter Card is a type of tweet that allows us to show more information than a normal tweet, with an image and a call to action, all in a very visual way. That way, it will be much more attractive to Monterrey app development and you can carry more traffic wherever you choose.

The way to present an external link in a normal tweet is not very attractive, since the link appears, almost always shortened, and nothing else. Because of this, it is not attractive visually, it turns worse. Through Twitter Cards we get more interaction from the user.

We could consider Twitter Cards as a "new" (relatively) type of marketing within the micro blogging network par excellence. In addition, we can achieve:

 

• Higher visibility on Twitter

• Improve our brand image

• Increase social activity

• Increase interaction with users

• We will convert more, which translates into higher sales percentage 

 

With Twitter Cards you get more traffic to your site in a very attractive and visual.

 

How to create a Twitter Card?

To be able to create the Twitter Cards it is necessary to be registered in Twitter Ads, Monterrey website development, the advertising platform of Twitter, although to create Twitter Cards it is not necessary to pay, it is a completely free resource. Here's how:

 

Once you have registered with Twitter Ads you will be presented with a screen where you can select your country and a time zone. Take special care in this step, because that configuration can not be changed later. 

 

Once you have made your settings you will see an image like this, where you "force" to choose the type of advertising campaign.

And here comes THE TRICK: when you are on that page, the URL that appears should look something like this:

 

As you can see, Twitter Card gives you 4 possible creative options:

 

• Generation of Potential Clients: they allow people to easily express that they are interested in what you offer. They are used to capture user data.

• Web site: provide a quick and easy summary of the information of the destination website.

• Basic applications: serves to build facilities for your iOS and Android mobile applications.

• Image application: almost the same as the previous one, with the exception that you can upload an image creative.

 

As you can see, there are 4 types of Twitter Card, but we will focus on the Twitter Card website, Monterrey SEO.

 

To continue, select "Website" and press "Create your first Website Card" where you will see a screen like this:

 

Although it is an intuitive system, we indicate the steps to continue:

 

• Step 1: Add the image of the Twitter Card. It is important that creativity is a strong point. Choose a striking image that captures the attention of users, an image that impacts. Also, the image should be at least 800px wide by 320px high. If you do not have these measures at least you will not accept the image. If you do not know how to create a custom image or do not know about design we recommend Canva to create your own images.

 

• Step 2: Enter the URL where you want the user to reach, that is, the destination URL. Do not worry about how long the URL is, then you will see the main domain. That is, even if you put http://www.webempresa20.com/blog/mailing-6-recursos-imprescindibles-para-triunfar-con-el-email-marketing.html as destination URL, the TC will appear www.webempresa20 .com. You know, to make it look a lot more aesthetic.

 

• Step 3: write the headline that will carry this Twitter Card. You should invite the action, be flashy or intriguing. It should provoke in the one who reads it wanting to click to know more. For example, this Twitter Card launched by us:

 

• Step 4: Call to action. You will be presented with a drop-down menu where you can choose the call to action that best fits the landing page you have placed above. If, for example, your Twitter Card is to read a post you can put "Read more"; If the landing page is about a course or webinar you can choose "Book now" ... As you prefer.

 

Finally, assign a name to the Twitter Card you are going to create. This name is not visible to the users, it is simply so that you know it in your list of cards. After this, click on "Create Card" ... And card created!

Now, we will see how to publish this Twitter Card in our Twitter account.

 

To launch our tweet, click on the "Compose tweet with this card" option. By default, a link will appear. That link MUST appear on the Twitter Card, which is the URL of the card itself. DO NOT make the mistake of shortening it. Quiet, although the tweet looks "ugly", in the Twitter Card will not appear that link.