Turbo Boost Your Sales With Short Code SMS Marketing

With the economy on an upswing and people having increased disposable incomes, there are a lot of businesses in the market today vying for their attention for their products or services. Whether it is a well-established brand or a newly launched product which is just trying to build a brand, marketing is one of the most important steps to achieve business goals, increase profits, and establish a brand identity. It is also important to be ahead of the competition at all times and leverage the power of different marketing channels for this.

Traditional versus modern marketing

In the past, marketing was mostly done through television and print media, with billboards and hoardings, pamphlets and flyers, etc., also thrown into the mix for better exposure. Today, with the proliferation of cell phones and almost every second person on the planet having a phone of his own, companies are waking up to new forms of advertising through SMS marketing. It has proven to be as effective as other forms of marketing, whether it is to introduce the target audience to a new product or to inform them of discounts, promotional offers, and other updates.

The advantages of SMS marketing

Bulk SMS is very convenient for sending the same message out to thousands of people within a very short time without absolutely no requirement for any substantial investment or capital or technology. One of the most important aspects of bulk SMS marketing is the short code SMS. If businesses want to leverage the power of SMS marketing truly, then they need to include short code SMS into their marketing campaigns.

What is short code SMS

This is nothing but a short 5 or 6 digit phone number that is allotted to a business to send out text messages to their target audience who have previously voluntarily opted into to receive these text messages. The advantage of this is that it is an interactive service where you can ask the consumer to send feedback by typing back a message to the same number.

How to use short code SMS in marketing

Shortcode SMS can be used to reach out to customers through various media channels, whether it is through print or television or digital media. It is easier to remember and can be a catchy number as well. By having a dedicated SMS short code, businesses can turbo boost their sales within a very short time!