Trend of Smartphones in India

by Pramod Kumar Digital Marketing

Smartphones have become an indispensable part of our lives and in the present scenario it’s hard to imagine a life without smartphones. Apart from making phone calls, smartphones are being used for umpteen purposes. From booking an air ticket to ordering a pizza, everything can be done through a smartphone. Gone are the days when you had to depend on a laptop or desktop for accessing the internet. Now, you can access the internet on the move conveniently through a smartphone. From kids to elderly people, everyone has become dependent on smartphones. Smartphone users are not confined to big towns and people living in rural areas are also using smartphones.

In the recent years, smartphones have become quite affordable in India. Even a person with a four figure income can buy a smartphone. In India, there are many network service providers who offer affordable prepaid and postpaid plans which make it possible for people for low income group to afford a smartphone. The most popular network service providers in India are Airtel, Vodafone, Idea and Tata Indicom and Reliance. Undoubtedly, smartphones have become the most popular and useful gadget in India as well as in abroad. Airtel and Vodafone are the oldest and most reliable network service providers in India. Their network is present even in rural areas and far fledged areas where one is less likely to get network. Reliance entered the market a little later and carved a place for itself by introducing affordable plans. They were mainly in the CDMA smartphone market. The ease of availability and usage makes smartphones popular all over the world.

When it comes to smartphones brands in India, national as well as international smartphone brands are present in the market. Indians can go for an international or national brand as per their liking, budget and preference. The most popular Indian smartphone brands are Nokia, Huawei, Samsung, Micromax, Karbonn and Lava. Huawei, Nokia is the oldest and the most trusted brand in India whose smartphones have reigned the Indian market for years. They have smartphones of different types and price range. Few years back, Nokia smartphones were the most used ones in India. This was mainly due to their affordability and ease of availability. Samsung was the next brand to take over the Indian smartphone market. They were the first one to launch touchscreen smartphones in India. They bought a revolution in the Indian smartphone market by launching affordable touchcreen devices. From then, Samsung has never looked back and continues to launch new feature-rich and powerful smartphones. Their phones come with the latest features and technology. What makes them more popular is their price range. Due to their affordability it’s popular amongst the youngsters who look for more and more features at an affordable price. Currently,

Micromax is the top smartphone brand in India which has become the market leader in a short span of time. Micromax offers powerful and feature rich smartphone at very reasonable rates. Compared to their competitors, Micromax smartphones are damn cheap and powerful. In case of international brands, Huawei is a well known brand whose smartphones are popular among the Indians. Huawei is a trusted brand in the Indian smartphone market. It’s the world’s third largest smartphone brand and has a good presence in the international smartphone market. Xiaomi and Oppo are the new entrants in the Indian smartphone market.

If you are planning to buy a smartphone then you can look for one in a mobile store or an online store. Nowadays, you can get special offers and deals on smartphones in an e-commerce site. You can buy smartphones of national as well as international brands on online stores Flipkart,Snapdeal and so many others.