Travelling Enthusiast Or A Successful Business Woman? Shannon Masjedi Is Both!

by Shannon Masjedi Business Owner

Have you ever wondered what successful people do differently? They do not crib about life being hard on them. Instead, they find a way out and work on themselves regardless of what society says. This is exactly what Shannon Masjedi does. She is a confident businesswoman, popular in the industry for her exceptional skill-set and tremendous efforts that have been helping businesses she is associated with achieving great heights.

Shannon is the President of Pacific Ventures Group Inc., a Los Angeles-based private equity and capital venture that works with several multi-sized firms working in the food, beverages, alcohol, and hospitality industries. She has been working with the company for a long while now and has successfully served in different roles, contributing to its success with her continuous efforts. She was also the Chief Executive Officer and a member of the board in the organization. During this period, she stunned everyone with her excellent performance on the professional front. This made the management promote her to the current position as she has helped the organization grow.

Mrs. Masjedi is widely known in the trading world for her relationship-building skills. She has amazing executive-level connections with distributors and suppliers, all across the nation. This results from her vast industry experience and firm determination to acing in all the possible aspects of the business.

Shannon Masjedi has a creative mind, and her confidence pushes her to try out exciting business opportunities. One such example is her in-house ice-cream brand SnoBar. SnoBar is a combination of ice-creams and ice-popsicles infused with alcohol, which became a hit in the markets of Arizona ever since its release. Mrs. Masjedi came up with this unique idea and right away got into the action with her husband. After several continuous efforts, they finally came up with this innovative product.

It was only due to her sound relations in the distribution sector that Shannon could penetrate the top 5 segments of the market. This provided a vast exposure to SnoBar, and the product could reach out to the maximum number of consumers, making it a hit.

Ever since Shannon was young, she had a zeal to learn new things and polish her skills. When she was enrolled in her Aeronautical Engineering degree course at Arizona State University, Shannon acquired several pilot licenses. These factors induced a sense of responsibility and discipline in her personality. In addition to that, her father, who was an Air Force Two pilot under Carter and Ford administration taught her the importance of ethical values, which later became an integral part of her life.

Shannon is a firm believer in taking out some quality time for herself. She loves traveling around the world with her family and friends. This not only helps us revive the lost energy but also enables her to widen the professional sphere of the thinking process. It empowers her by indulging in different cultures, ethnicities and inspires her to do things differently in the business world.