Transform Your Business: Content Marketing

The main motive of content marketing is to create and distribute the most relevant content for attracting the targeted audience. It is a marketing strategy to reach the consumers and to make them the customers rather than pitching you to provide the relevant content to them. It shows the care towards your customer. The goal of content marketing is the growth of the business. This is introduced not only to promote the brand but also to make the people bring interest in the products to achieve a profitable customer.

History of Content Marketing:

First content marketing was introduced in the year 1732 by Benjamin Franklin to publish Poor Richard’s Almanack. His motive was to advertise the printing business to encourage other people so that they will print theirs. The term content marketing is new but the practice wasn’t.

“GREAT CONTENT IS SUCCESS OF GREAT MARKETING”

Quality content is the most important strategy for content marketing.

Types of Content Marketing:

●        SOCIAL MEDIA MARKETING: The place where you can attract customers. It helps to grow the audience. E.g.: Facebook, Pinterest etc

●        BLOG ARTICLES: Helps to promote the content and the blog articles through the link and the information regarding the products.

●        VIDEOS: Start creates videos for promoting. It is the untapped form of marketing. Improves the return on investment and helps to build a relationship with the audience

●        PODCAST: It reaches the audience faster. It can be listened to anytime. People believe them more when they listen to their voices.

●        SEO: Search Engine Optimisation. The motive is to plan, create and optimise the content and goal is to rank higher in search engines.

●        INFOGRAPHICS: It is a graphic that includes graphs, charts and information. Good graphics pass through social media and be posted on the website for years.

Know the Importance of Content Marketing:

●        It builds trust among the customers

●        It helps in awareness of the brand

●        Your audience will share contents on social networks

●        Helps to increase the sales

●        Build a relationship between the customer which helps to get better customers who are more loyal.

●        Educate about the products.

Strategy for Content Marketing:

1.CREATE

2.PROMOTE

3.CONVERT

1.    Awareness:

Provide an overview of the type of content which has to be shown, i.e. about the topic. Make a list of all the questions which a buyer should ask. Attract the audience with

●        Blog Posts

●        Videos

●        Social Media

●        Infographic

Give information about your product and help them to solve the problems and answer the questions.

2.    Consideration:

Guide the people the value to learn about the product. Is there any future scope? Attract the people who are interested in your products by

●        Newsletters

●        Webinars

●        Events

Through this, you can show the people how your product leads. Get the contact information of the buyer so you can be in touch and send them more and more valuable contents.

3.    Decision:

The part where people buy. Now they are familiar with the product. So, convince them your business offers the best solution. You can make them understand why they choose your brands and what all things you do for your customers. The end goals are to give value and solve the problems for the customer.

You can show through:

●        Case studies

●        Pricing

●        Demos

Content Marketing informs the audience through interesting and entertaining content which will seek the attention of the audience. It becomes the best way to attract customers and build trust between them. It helps your business to grow as it completely changed the way of doing business. Connect with Digi Om Marketing Agency to avail the best Content Marketing services as they have their own in-house team of professional writers who handle their client’s campaigns.

CONCLUSION

Content Marketing is the inbound marketing it becomes one of the best marketing strategy techniques. People prefer articles more. It provides a positive perception of the product. Read the blog to discover the different types of content marketing services and why you should avail this beneficial service for your business growth.

Read More: https://www.digiommarketing.com/blogs/how-giants-do-their-content-marketing 

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Created on Jan 18th 2021 13:55. Viewed 435 times.

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