Traditional marketing
Traditional marketing refers to conventional marketing methods that have been used for decades before the rise of digital marketing. These methods rely on offline channels and traditional media to promote products or services. Some common forms of traditional marketing include:
Print Advertising: This includes advertisements in newspapers, magazines, brochures, flyers, and posters. Print advertising allows businesses to reach a local or niche audience.
Broadcast Advertising: This involves advertising on television or radio. Television commercials and radio spots are used to reach a wide and diverse audience.
Direct Mail: Direct mail marketing involves sending physical promotional materials, such as postcards, catalogs, or letters, directly to potential customers' mailboxes.
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