Trade Show Table Covers: The Small Detail That Matters

It’s no surprise that a trade show floor becomes quickly cluttered. Between hundreds of brands trying to stuff countless marketing tools into tiny spaces, it’s a wonder how trade show attendees can even navigate through the crowded room. When competitors bring in booth-spanning banners, graphic displays, pop-ups and more, it can be easy for the packed spaces to begin to appear to be blending together and overflowing onto one another. For this reason, it is important for a trade show exhibitor to offer a clear front of house for their booth so attendees are stuck gazing past each sales force to find the brand name or logos listed at the back of the booth. There is an obvious and efficient solution to this struggle and it begins with the booth’s table.

Much like a tablecloth elevates the beauty and formality of a dining space, branded trade show table covers offer a professional image and detail to business-minded booth spaces. A small change that makes a big difference, this visual and communication tool is a simple buy that should be on every marketer’s packing list. Offering an instant boost to boring trade show set-ups, a trade show cover effortlessly slips on to transform a table into a point of purpose, perfect for the head of the booth. Acting as a focal and starting point for trade show attendees, a covered table prominently informs passersby of who’s running the space with bold color and a familiar logo. As an essential finishing touch, this tiny piece of the puzzle is more than worth its while, helping to generate big results from an inexpensive investment.

Often serving as the first impression of a booth, when placed at the head, a trade show table cover is much like a welcome mat. Attendees are easily able to determine which booths they are approaching and know they can step up to the table for assistance or further direction. Having a clearly printed table cover can guide busy trade show attendees towards their desired destination without having to mill around each space looking for names or logos of significance. This helps to eliminate crowding and the potential blocking of others from finding your brand. A table cover is just as much an aid to attendees as it is to your own business.

Previously described as a necessary finishing touch, this simple statement represents a thoroughness and attention to detail amongst brands. Booths filled with overwhelming and attention grabbing tools, but a barren front table appears as a bit of a contradiction. It may seem minor but as a piece that is helpful, sharp, and pulls the whole look of the booth together to create a cohesive space, a table cover for your trade show booth is nothing short of an essential. Sometimes the smallest notions can say the most about business priorities and philosophies, and incorporating effortless and inexpensive design element acts as a sign that your brand is ready to do business.

Katie Lennon has over 10 years of experience working in the trade show industry. She specializes in creating the ideal space for companies looking to stand out with their trade show table cover or trade show booth. She likes to provide consultation on all trade show related things, including pop up displays and other trade show necessities.

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Dec 31st 1969 18:00. Viewed 0 times.

Share on APSense

Comments