Top Web Designing Tips to Boost Conversion Rates Instantly

by Anaya Bisht Content Writer

Did you know that just a one second delay in page load time can lead to 7% drop in conversions as per a study by the Aberdeen Group? Now when you think of it that’s something no business, new or established, can afford. If you are getting scores of website visitors than a focus on conversion rate optimization can help improve leads & conversions and boost sales in the process.

Here are 5 website design tips to improve your conversion rates:

#1. Avoid Clutter on your pages

Minimalism is the buzzword in the world of website designing these days. There is no point bombarding your website visitors with information overload. All the web pages on your website must present information in an easy to understand manner.

#2. Include hi-res images

For all websites and especially ecommerce websites, it is important to include hi quality images. Poor quality images are a big turn off for first-time visitors on your website.

#3. Better use of Whitespace

Any white space left on the website is opportunity lost. You can include images or elements to increase interaction on the website.

#4. Consider a F-pattern for maximum effectiveness

A good web design company in India or anywhere else will tell you the importance of the F-Layout. It is nothing but how the key elements of the website are presented in a pattern resembling the “F” alphabet. Several eye-tracking studies have shown how important this F-pattern is in web designing. The F-pattern basically means that:

The first thing visitors on your website will notice start from the top left of the page.

Then the next logical progression when it comes to eye-movement is that they will typically scan the top of the website e.g. features like search, subscription forms etc.)

It is only then that they will start reading the content body.

Then read the sidebar, and lastly

Skim through the entire web content.

#5. Large and Bold CTA Buttons

The Call-to-Action (CTA) buttons on your website should be bold and easy to read. Whether you have these CTAs on your banner or anywhere else in the page these should entice the website visitor to click it and submit an enquiry for your products/services.

Conclusion

In addition to the above web design tips, “Responsiveness” is another important aspect of a good web design. Your website should easily render across all devices including mobile phones, computers, and tablets. Any Best web design company in India or elsewhere will know the importance of these tips when it comes to improving the conversion rate of your website.