Top Stats That Prove the Efficacy of Product Videos in Brand Promotion

Posted by James Spencer
7
Jun 30, 2020
313 Views

Quality products always win over the quantity ones. For example, you will get a lot of companies offering cleaning services, but you can rely only on the ones ensuring quality services! Similarly, getting quality videos on your ecommerce site will help you gain good promotion for your brand.

Life as in offline may have come to a halt, but to ensure things going smooth online on your ecommerce site, you might need to shoot product videos in Brisbane. This will help to give a wider reach to the audience and increase your online market worth. Many video making apps are so popular that the products who do their advertisement gain millions within a short span of time.

This article helps to make you aware of the video marketing statistics and how top stats help to prove the efficacy of product videos in doing brand promotions:

  • The investor should know the means to interact with the audience. One best way of doing so is by the use of videos. A study found that this generation is a not capable to read for long, but thoroughly understands by visual learning. So making videos is good way of showcasing your products.
  • It has been found that about 13.5% of the internet searches are flooded with ‘video searches’. A smart investor knows to adapt depending on the audience reach. Even the famous bloggers of instagram, claim that videos helps them gain more followers and reach.
  • Google is more likely to suggest videos corresponding to all the searches you make on its tab. Very soon the campaigns will suggest you to make product videos and showcase your talent, something which many brands have adopted quite lately.
  • It is also claimed that your sales can multiply 70 times as around 70% of the viewers watching the video tend to buy and invest on the product. The products are more likely to be sold if you make good quality videos on them stating their features, good points, effects of applying (if any) and subsequent results or outcomes for their use. A reputed skin brand asked its users to take 30 days skin challenge and showcase the effects of using a scrub cream for the same period, they were asked to film short videos, the result of this was overwhelming!
  • Statistics claim that around 60% of the consumers feel that seeing product videos will help them buy the product with more assurance. Since video clears a lot of confusion such as the actual size or the usage results. You might answer simple product related queries in the video and this will help to gain more views, also will help you sale better.


You might prove your investment in commercial photographer in Brisbane totally worth the catch, as by doing so your online marketing stats will greatly improve and take leaps forward. A good investor knows the pros and cons of the marketing strategy, same way this article makes you aware of the importance of using product videos for your e-commerce business.

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