Top Six SEO Trends No Entrepreneur Should Ignore

SEO (Search Engine Optimization) is indeed one of the major digital marketing tools available nowadays. And every year Google does update its search algorithm, leaving the industry experts with hypothetical practices. Although these changes are minor they affect search results significantly. As always, it pays to keep on top of the trends in order to remain ahead of the curve.

In this article, we have rounded up top six SEO trends that no entrepreneur should overlook, while mapping out SEO strategy.

Mobile-friendly optimization strategy

Google, Yahoo, Bing and other search engines do not give much weightage to websites that are not optimized for mobile phones. Thus, it is very important for online business owners to implement strategies that can live up the expectations of mobile users. This is because mobile and desktop algorithms are way different from each other. So if you want your website rank as high as possible in desktop as well as mobile search engine result pages (SERPs), you have to make use of different strategies. Consult a reputed expert for SEO in India to know more about mobile-friendly optimization strategies.

Brand mentions

According to Jayson DeMers for Forbes, “Brand mentions and citations will become as powerful as links”. That means, you need to mention your brand in write-ups, be it web content, a blog or a social media post, post it online. This will help your customers reach out to you easily.

Video optimization

According to a recent study, approximately 64% to 85% of consumers prefer to watch video of the product they want to buy a product or service. Therefore, do make sure that your website contains audiovisuals with right hashtags and descriptions to make it visible to your potential clients.

Social media optimization

Nowadays, importance of social media players like Facebook, Twitter and Instagram in reaching out to customers cannot be denied. Thus, you need to use this medium to promote your website and attract the potential clients towards it.

Content is prime

If you want your website to rank as high as possible in search engine result pages, make sure to include only high quality content in it. Only quality content is the key to reach out to the clients and persuade them to buy your products or services.

Google has outlaid clear content guidelines that should be followed to create an influential and user-friendly content.

• The post should be written while keeping the targeted segment of the society.

• Content should be informative and unique in nature.

• Content marketing strategies shouldn’t be neglected.

Voice search function

These days, people want to use voice search because it is a safer (while driving or multitasking), and convenient (no pain of typing keywords) way to search anything on the prominent search engines. This technology has been encouraged by IT giants like Microsoft, Google, and Apple revealing their own versions of voice-responsive assistants Cortana, Google Now and Siri respectively. Approach an SEO India to know more about voice search functionality.

These are the six strategies that a business owner should not ignore while outlining their SEO strategy. Hope you have found this article useful.