Top Six Secrets of SEO Friendly Content

Original Content

You can write tons of content, but all is going to be in vain if you do not have authenticity in it. You may get inspired by someone else, but it is upon you how you are going to present a particular topic uniquely. Search engines do not appreciate copied content, and a duplicate content is not going to perform well in search results also.

Optimised Headline

The title is the first thing that user come across when they first search. Make an attractive headline combining it with a keyword. Use a focused keyword and proper words. A caption with 55-60 characters is the search engine’s favourite, and they tend to rank higher in the search result.

Keyword Research

Keyword research is essential if you want people to notice your efforts. Find out the most searched keywords and create a keyword spreadsheet. Track how many times a keyword is used. Use a tool like ‘keywords everywhere’ to know how a word is performing on the web. When you find suitable keyword use them in your articles adequately.

Learn the Basics of Technical SEO

Using a proper keyword is not going to help if it is not indexed in a proper way. It is not that a writer needs to know technical stuff like JavaScript, HTTP domain or website building process, but keeping some basic technical knowledge helps you to boost traffic. Understanding Google’s page crawling process and hands out link authority may help you to build a strong strategy. Writing content is not about just writing a blog page; it is about linking and writing at the same time.

Check Your Analytics

Regularly check the analytics site and measure the conversion rate. So don’t just write and post, judge its performance also. Analytics help people to know where the content is doing well and where it is not. Focussing on those places can help content perform well in search.

Readability

If writing has a simplicity of language, lack of grammar and syntactical errors with proper sentence structure people like to read them. It is called the readability of content. In this online reading age the readability of content depend on sentence length, the number of syllables per word and frequency of passive voice. Improve those to get more optimised content.

Undeniably, writing is not everybody’s cup of tea, it takes learning and practice, but it is not impossible. You can try to write for your site all by yourself. Even after that if you think that you need some more professional help, contact India SEO Company or some other online marketing service to get content that you need.