Top SEO Reseller Programs You Should Know About

by Keith C. Wiggin Digital Marketing Content Writer

In this article, we assume you already understand the benefits of being an SEO reseller: its scalability, convenience, and so on. That said, even if you understand how this business model can help you take your agency to the next level, you may be wondering where you should go to get those white label services.

After all, choosing the right SEO reseller is essential. This allows you to ensure that you're providing your customers with quality fulfillment, and it also ensures that you're able to stick to the timelines you provide your clients.

Below, we'll list a few of the top SEO reseller programs we think you should know about. We hope this helps you get started on your white labeling journey.

1. DashClicks

DashClicks is our number one recommendation for white-labeled SEO. There are several reasons for this.

The first is that their white label services are incredibly well-polished. Everything from the initial onboarding to the dashboard to the monthly reports is handled smoothly, allowing you to easily use your own agency branding. As well, their team is quick to respond to any concerns.

Their extensive SEO team is ready to handle any of your concerns. They provide quick turn-arounds on SEO content and are vigilant about reducing the number of technical SEO errors that may be found on your website.

2. Marketer's Center

Marketer's Center is an SEO reseller with a long track record. They offer a good dashboard with a fast turnaround time, and they really tailor each package to the client they're trying to help.

That said, they may not be best for agency owners just starting out. First of all, they break their services into fourteen different SEO packages. This can be incredibly confusing for newcomers who don't know whether their client's business needs "Budget Tier 1's", "Local Mini Sites", or "Google Cloud Links".

As well, the fact that they're so focused on SEO means that it can be difficult to upsell clients without going to an additional white label company.

3. HigherVisibility

HigherVisibility is another full-scale digital marketing company, which makes it great for agency owners who are looking to scale and upsell to a variety of different clients. They offer monthly check-ins, and their account managers are good about ensuring you understand how to communicate properly with the client.

While they can serve a variety of different niches, their design portfolio has a heavy focus on real estate and interior design. This makes them a great fit for agencies looking to pursue those markets.

4. PlacementSEO

PlacementSEO is a good reseller to use if you're looking to sell to enterprise clients. Their services are effective, but they're also very dry. This means you won't necessarily want to use them for local businesses, which need to focus on things like Google Maps and meta tags.

Instead, they're best for large websites that need extensive technical audits, or websites that need to quickly increase their Domain Authority through link-building strategies.

5. Digital Current

We recommend Digital Current because they've been around for more than a decade and a half, and they have a long track record of success.

That said, you do need to be careful with this company. The company is well-known for its White Label SEO services, but you will want to ensure they're not buying links or engaging in other shady practices when you work with them.

How Do You Find The Best SEO Reseller Program?

When looking for the best SEO reseller program, there are a few different things you want to consider. Some of these are simple enough.

For instance, it's useful to go with a full-service white label agency, as opposed to an agency that's solely focused on white labeling SEO. This way, you can be more confident when upselling clients on a particular service.

You also want to find an agency that's upfront with you about the service. SEO can be difficult, requiring at least three months to begin seeing major ranking changes. If you find a white label agency offering faster timelines than that, look the other way. They aren't being honest with you.

Finally, you want to make sure you understand the white label agency. Do they work with a variety of different clients, or do they have a specialization irrelevant to your current client? Answering these questions allows you to make sure you've found the right fit for your agency and clients.

What Should I Do Once I Find The Right SEO Reseller Program?

Once you've found the right SEO reseller program, you'll need to sell SEO to clients in order to use the services. There are a variety of different methods you can use: phone banking, email marketing, in-person sales, and so on. If you're not experienced in sales, it's worth trying different methods to see which one works for you.

If you already have those clients, congratulations! You simply need to ensure the flow of communication between your white label SEO service and your client.

Once you find the right SEO reseller program, you'll quickly come to see how beneficial white labeling can be for your agency's growth.