Top Reasons Why Sites May Lose Google Rankings

by Rajive Rana Director of Operation

There are plenty of reasons why your website might lose the top ranking on Google and the best seo company would be able to let you know why this happens. There are plenty of factors that you need to take into consideration, including that the rankings aren’t permanent since everything is always changing. This is just one of the many reasons that you might be losing the rankings that you have achieved and why you need to keep working on it, so keep reading to find out more.

Why Rankings on Google Can Change

If you are wondering about what the best seo company and why your rankings have decreased, then you need to know that they might not have anything to do with it. You can buy affordable SEO Services to boost your rankings. There are a myriad of reasons why this can happen, including:

1. Rankings aren’t permanent
The first thing that you need to know is that these rankings aren’t going to be permanent. They are going to change and you need to expect that, which means that work needs to be done all of the time. If you are hoping to increase your ranking again, then talk to the experts and see what they suggest you should do. This means that you might need to change up your strategy about what you are doing, so make sure to keep track of this regularly.
1. Internet is always changing
The internet isn’t a static thing, but in reality everything is always s changing, including links to any website. Content can change and your competition can easily gain more links and newer websites can be appearing. These are just a few of the top things that are going to be affecting your ranking, so make sure that you are aware of this and that you are taking it into consideration. Nothing ever stays the same, so ensure that you have plans in place in case this happens.
1. Algorithm changes often
Another thing that you might not be able to understand is the algorithm that Google uses to determine their rankings. This algorithm has a major impact on what rank you or your website would have and it can explain some of the most dramatic drops in terms of ranks. This is just the way that Google is changing up how they understand the pages and you need to make sure that you are looking at the website after you make changes.
1. People and trends change
Also, another reason that you might be losing some ranking or traffic is because people are always changing. Why and how people are searching changes often and what people are looking for can also change. If a certain product starts to lose popularity, then the traffic to those sites would be slowed down and their ranking would suffer. This is why you are going to need to keep up with trends with users and what they are interested in buying.
1. Not noticing changes or issues with your site
The final thing to consider is making sure that your website doesn’t have any issues, which should be checked out before you launch it initially or especially when changes are made. If you aren’t checking it out, then you aren’t going to know if there are any issues that would make the user not want to visit the site. This means ensuring that the navigation as well as the loading speed are high quality and that you are using the right fonts and colours.

These are only a few of the top reasons that a website might lose their top ranking and you need to know what they are as a business and website owner.

Ensure that if you are having problems with your ranking or if you want to achieve a higher one that you are talking to the best seo company that can give you some advice. These are the tactics and tips that they know about so they can quickly take a look at what is happening and let you know. You should always make sure that you are checking your site to ensure that nothing is wrong and be aware that the internet and users are always changing, which has huge effects on your website and the rank.