Top Mistakes That A Shopify Expert Will Never Commit

by Vikash Singh Shopify Developer In India

Shopify is a great platform to start your ecommerce business journey. It is easy to start a store on the platform; however, there are always chances of committing mistakes that will restrict business growth. A Shopify Expert from any top Shopify Agency is trained to avoid such mistakes.

Shopify comes as a boon for business owners who want to expand their business to the online front. One can use the Shopify trial to begin their journey on the platform; however, one must be ready to face several challenges along the way. There are intricacies that are quite tough to understand for a rookie. Shopify tries really hard to keep the starting steps as simple as possible, but people who are new to the platform do need guidance and thus search for Shopify Agency.

Shopify Expert at these agencies helps business owners through the challenges they face.

These Shopify Developer In India possess skill sets that can only be gained through experience on the platform. They also have access to tools that can make several options on the platform, like theme customization, feature integration, and store optimization, easier. The combination of experience and expertise helps them avoid some general mistakes that a newbie on the platform is prone to commit.

The mistakes can be explained as follows:-

● Taking online traffic on the store for granted

● Having no idea about the target customer

● Using unoptimized images on the store

● Missing details on the about us and contact us pages

● Not optimizing the website for mobile users

● Using landing pages that don’t result in conversion

● Neglecting the number of cart abandonment cases

Taking online traffic on the store for granted:

Launching an online store is just the first step of the long journey. Store owners mistakenly assume that the website will automatically generate traffic by itself. That is a myth. You need a diverse marketing plan in place to generate traffic; without it, even the most attractive-looking websites fail to gain an audience.

A Shopify Developer In India will never take the traffic for granted and will always recommend you to work on the marketing and optimization strategies constantly. Even the results from a single marketing campaign aren’t permanent. A business has to continuously analyze, plan, experiment, and implement strategies to repeatedly generate traffic.

Having no idea about the target customer:

Your target customer will be someone who has a higher chance of liking your product and doing business with you. If you have no idea about your target customers, then it is likely that you will not be able to make consistent sales in the long run. You need to have a clear understanding of your target consumer and their characteristics so that you can further segment them and come up with strategies targeting ones in different segments.

Using unoptimized images on the store:

Have you seen websites that take longer than usual to load? People find that irritating and often do not even wait for them to load. A major reason behind such long loading times is the presence of non-optimized images on the website. Images that are unnecessarily larger in size take a higher time to load and increase the total loading time of the website.

A Shopify Expert will always try to ensure that the images on their website have sizes as small as possible and are also clear. This reduces the loading time of the website.

Missing details on the about us and contact us pages:

Whenever a visitor has a query or wants to know more about your store, they find the about us and contact us page of your website. If they are empty or do not have the expected information, it does impact your store’s impression in front of the visitor, and out of confusion, they are more likely to never visit your store. Therefore it is important for you to fill in every necessary information on these pages and ensure the trust of your visitors.

Not optimizing the website for mobile users:

Mobiles are extensively used as the go-to device to surf the web and do online shopping. If your online store isn’t optimized for mobile users, then you simply lose all the traffic opportunities and chances of conversion. You must make sure that your website loads appropriately on mobile devices as well as desktops. In order to ensure this, you can use themes made exclusively for mobile phones.

Using landing pages that don’t result in conversion:

Landing Page is generally the first interaction of a visitor with your store. If your landing page doesn’t attract visitors and urges them to perform the required actions, then it is likely that you will not get potential conversions. Your landing page must have attention-seeking pop-ups and valuable offers for your customers. It should send a clear message that you are a brand that can provide value to your customers.

Neglecting the number of cart abandonment cases:

Card abandonment has always been an issue that is neglected extensively. While this isn’t a problem that cannot be solved, it is definitely something that, if paid attention to, can prove to be fruitful. You can consult a Shopify Agency and make changes to your campaigns and strategies in order to reduce these cart abandonment cases.

Author’s Bio:

The author of this article is a long-time user of the Shopify platform and has written several articles with the aim of educating people on the intricacies of the platform.