Top Indian social networking sites

There is hardly anyone today who doesn’t use professional networking sites these days. Almost everyone has a Facebook, Twitter and Instagram account. There are a number of Indian social networking sites that support social interaction between individuals. While earlier, social media websites were limited to laptops and personal computers, with advent of smart phones these websites have inevitable through mobile applications. You can find people in airports, restaurants, public transport systems, busy with their phones on social media websites.

The main reason why people are so addicted to social media is that it facilitates instantaneous communication. You can share messages, both private and public, easy with just a click of a button. You can share pictures and videos of special moments through social media and reach out to a larger audience in a fraction of a second. It also helps you connect with eminent personalities such as celebrities, movie stars and politicians on a personal level. The other benefit is that there are several groups on social media which allows you to connect with like minded people –people who share you interest and hobbies.

Social media has also been explored by business community in order to expand their customer base. Several marketing strategies have been implemented in the past by biggest of brands through their corporate social network to successfully rope in more consumers and increase their sales.

If you are a business owner, here’s how you can make your business more successful using social media and professional social networking sites:

1.       A social media page will allow you to talk to your consumers directly. You will find a lot of companies owning social media pages to allow their customers to express their expectations, demands and even register complaints.

2.       A social media page will allow you to grab the attention of influences such as product reviewers and bloggers who can influence your audience with their remarks.

3.       You can find business leads through your social media page. If you are connected to relevant groups that can help you generate business, you can avoid meetings and travels to find new business.

4.       Increasing interactions with your end user will help you build more faith and trust among your customers regarding your brand. This will increase brand loyalty and boost customer retention.

5.       Professional social networking sites will tell you what is in demand at the moment. This will help you devise your marketing strategies accordingly and reach out to the right audience with right approach for better and increased profits. 

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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