Top Digital Marketing Trends in 2019

by Jeremy Thompson Web Marketer

The digital space is fast changing with rapid advancements in technology.

With newly-digitalized businesses and consumers beginning to interact with websites and apps more often than physical stuff, digital marketing trends are also growing in number and improving in strategy.

From voice search, to micro-moments and omnichannel, we have analyzed the top digital marketing trends for 2019:

Customer-centric marketing:

So far content was the king. But the coin is tossed for a change. The customer is the new king. The positioning has changed. Customized messages are creating a more powerful impact. AI and machine learning are helping marketers to make use of actionable metrics for direct conversion of data into sales figures. They are relying more on online behavior, buying habits, and browsing patterns of customers than on demographic reports, unlike earlier days.

Major retailers like Amazon are leveraging rising AI-based solutions that blend data from various sources such as historical transaction data, competitive info, and social media feeds to get a rare view into the purchaser’s persona.

The rise of Influencer Marketing:

The best part about Influencer Marketing is that it is trusted by audiences who in turn influence others. The paid promotion that leverage influencers’ works best when the content shared is genuine. Of course, the influencer must be true to their style and messaging, and the brand has to deliver upon its promises.

Augmented Reality for more powerful ads:

AR is one of the hottest digital marketing trends for 2019. With AR, users will soon try out that dining table they have been planning to buy for months or “wear “the long jacket advertised on an eCommerce site, without leaving the comfort of their home. With the roll-out of the Apple AR kit and Google Lens, more of such apps are on the way. You will also see the applications in engaging ads as well.

Native Advertising for digital success:

Native advertising or paid media publicity is great for promoting a brand while blending in with the platform. It works best for developing authenticity and engagement with prospective customers far better than conventional digital ads. However, Native Advertising is changing of late.

Capture the micro moments:

With a growing number of devices than people in the world, and people spending four-five hours, on an average, on their phones, a day, micro moments are crucial for business.

It is delightful to know how business decisions are made in micro-moments; while people check emails, post on social media or receive push notifications. Marketers across the world are monitoring these touch points and measuring their impact on the lead up to a macro-conversion will be a priority for digital marketing strategies in 2019.

Viva la Voice Search Marketing:

According to research conducted recently by 2019, 67 million of voice devices will be homes and offices across the United States alone. While most consumers are using this technology for shopping and listening to the latest music, a paradigm shift is on the cards. Brands are making use of voice search marketing as a potential tool for ordering easier, and by formulating campaigns using past purchase information, shoppers can buy a product simply by using their voice.

Buyers are slowly getting used to this new way of ordering a product verbally by size and name, instead of visual search from a logo and packaging, leading to increased use of “wake words” and jingles.

Closing thoughts: With newer strategies coming up every year, we hope to offer more insights in the coming quarter.