Adwitiya - Redefines the concept of Beauty and Femininity

In Egypt, for example, the ideal beauty was a slim and graceful woman with full lips and huge almond eyes. In ancient China, women with tiny feet were considered as the most beautiful women. They even tightly bandaged their girls’ feet so that their legs remained small. It is widely accepted that a perfect woman should have a bust-waist-hip measurement of 39-25-36 inches. It is also accepted that a beautiful woman should always look young.

Adwitiya is a promising Bengali Magazine focusing on women issues and interests. It is doing its bit to redefine the age-old concept of beauty. The essence of beauty lies in inner peace, happiness, confidence and maintaining health and hygiene. The magazine is edited by Ms Keya Seth, an internationally acclaimed fashion and lifestyle specialist. The main focus of the magazine is to lift up the dormant free soul of women, help them groom themselves and build their own community where every woman gets the courage to take a stand for each other. The magazine consists of sections of women’s interest ranging from beauty tips, fashion, lifestyle, advice, health, entertainment, recreation, recipe to travelogues and all queries and quests of today’s modern women.

Adwitiya is an initiation to transform the age old concept of ideal beauty. It is like a fashion guide for women of all shapes and sizes. The interview of celebrities inspires people of all ages. The magazine focuses on wellness and provides tips on maintaining health and hygiene. This will redirect women’s attention from artificial beauty to natural beauty by focusing on yogasans and pranayam. It redefines the concept of beauty by emphasizing on building self confidence, mental peace, satisfaction, thereby establishing self love. The magazine includes stories of a lot of extraordinary women sharing their lifestyle, struggle, success and perception of life. So, a woman should be beautiful inside out by educating and grooming herself. Over the years, a vulnerable and a timid woman has been considered to be feminine. Thus, the concept of femininity needs modification. It has to be a balance of both masculine and feminine traits.