Top brand management courses in India

by Jasmin R. Content Analyst

Brand management is a sub-field of marketing that deals with the perception of a company or a product in its market. It involves all the elements that can impact it. It could be a logo, a symbol, the colour palette, the advertising, the customer service, the product delivery etc. It is the most popular choice for a career. Every marketing manager tries to position her company’s product offering in a desirable way in the customer’s mind. The brand management courses in India and abroad teach the skills required for this field.

What is a brand management course?

This field of study teaches its students the various elements of marketing promotion in a way that it leads to a significant awareness for a product or service. This awareness can then lead to sales which mean financial profitability for the company. Brand management courses in India cover all the aspects involving this field. Currently, many business schools cover this field of study as part of their marketing specialisation. Institutes like MICA (Mudra Institute of Communications Ahmedabad) offer specialisation in brand management to both regular on-campus students as well as students who access the course through the online mode. MICA offers the Post Graduate Certificate Program in Marketing and Brand Management through a live and interactive online mode.

About the Post Graduate Certificate Program in Marketing and Brand Management by MICA

The course aims at providing a 360-degree view of different aspects of marketing and advertising to its participants. It includes aspects such as market types, competition analysis, buyer behaviour etc. In addition, fundamentals of advertising and marketing management such as segmentation, targeting, positioning, differentiation, pricing strategy, marketing fundamentals etc are also taught. It also includes sessions on integrated marketing communications which is really popular these days.

It involves case studies and examples from the industry. The class participants have one on one interactions with the regular faculty at MICA. It is taught by the esteemed faculty from MICA. Upon completion, the participants get a certificate of completion from MICA. The course is ideal for managers, young professionals and marketing managers. Those students who are graduates or diploma holders from a recognised university are eligible to take up the course. It also requires a basic level of written and spoken proficiency in the English language as it is the primary language of instruction.

A person handling this role knows that she is a crucial part of the organization and much of marketing success depends on her performance. The right type of education can add tremendous value to a professional’s career in this field.