Top Artificial Intelligence Trends in Media & Entertainment

by Sandeep Kumar Freelancer Article writer

Technology is evolving fast and artificial intelligence is making its mark in the field of media and entertainment. AI has already made its debut in customer service, space research, finance, etc. Check out these ways how artificial intelligence is changing the media and entertainment industry:

AI-based Show Recommendations

Understanding audience behaviour involves the storage of huge amounts of data. AI-driven audience insights help in business strategy, marketing, and content creation. AI also helps in getting precise information from a massive pool of data. Machine learning models deliver the most relevant content to the target customers to keep them engaged. Customer service in the media and entertainment industry is used as a potent tool for the extension of brand identity and the ability to drive business. Personalization of content creates integration across media like audio and video platforms.

Digital Assistants

Digital assistants aid in the discovery of relevant content. AI is often used for immersive virtual reality experience. AI-powered writing assistants help authors and writers to create content pieces and stories for various social-media, print media, and other platforms. It is often used to derive insights on customer engagement, performance statistics of your Instagram or Facebook for a business profile. It is also used for retrieving data through social media optimization. AI is influencing the ways that audiences discover and engage with content. It has been constantly changing both audience behaviour as well as the creative process of developing media and advertisement content. Media and entertainment platforms are changing from ‘watch-only’ to a fully interactive medium. TV channels are collaborating with DTH networks to create customized advertisements. Dish TV is one of the best DTH services in India.

Smart Suggestion Technology

Data scientists are using AI to analyse the data of viewers of TV shows, to identify customer behaviour patterns. Intelligent machine learning techniques are deployed to suggest targeted advertisements based on their watching patterns. You can check all Dish TV packages through your registered mobile number. Video subscription apps use Meson, AI-powered workflow management, and scheduling applications to create custom recommendations. This intelligent machine learning system analyses 125 million hours of TV shows and movies watched on these OTT platforms, to predict the shows that will attract the user’s interest. Software like Pippa enables podcasters and live broadcasters to insert ads into their offerings, using AI to identify the ideal ad content. Another software Jaak uses blockchain technology, which helps the content producers to identify where, when, and who streamed their videos. IBM is using the AI system, Watson, to create video trailers comprising the most significant moments of a movie. Google uses AI to intelligently position ads to a potential customer.

The future of AI in the media industry is great with many new milestones to achieve by technologists and data scientists all around the world. It is yet more interesting on what is to come in the field of AI and virtual reality.