Top 9 Link Building Mistakes to Avoid

by Emma S. Digital Marketing Manager

Maybe you’re just introduced to this concept or working with it for long, you must regard some points.

The SEO landscape and a link building regularly change, and now, the result of building high-quality links has never reached its desired result. The need for understanding a high-quality campaign is essential if you’re struggling online.

What is Link Building?

Link building is the process of procuring hyperlinks from other websites on the internet, primarily to increase search traffic on Google.

Main mistakes committed during Link Building

Purchasing links

The method of purchasing links can affect your blog in search engine results adversely. As search engine servers are intelligent enough, and they have algorithms, which can understand whether you purchase paid links from some other sources.

Google also has an insider system where people can remark negatively for toxic links sold by directories or PBN networks, so ensure to avoid any such mistake of purchasing links.

Before, the algorithm of Google Page Rank created instigated a lot of excitement among the bloggers, and it became a famous trend to get the links made from external sources in a small amount.

Such spam links are among the main reason that Google hindered using its PageRank algorithm. Now, it is the correct time to stop all such spam links before they are tracked and then punished by Google.

Also, with search engine rankings deteriorates when Google senses that you’re purchasing links from wrong sources. But, honestly, there are still thousands who handle to purchase links carefully.

Link Building should not be too quick

“Google is checking the link velocity or the rate in which you earn links – and if you get more links than you deserve, then there can be a penalty even if the links are perfectly legit.”

Also, acquiring 3 backlinks to an article for a week or 2 presents natural to Google; you can develop 10 backlinks in a day.50-100 backlinks can excel this number in a day, but it is good not to cross more than 100, though. It is the best choice to keep the link building efforts within reason as required to the average number of backlinks targeted at your competitor’s websites.

Quality Matters: Remove spam links

Are you aware of Google’s Penguin update? If not, then we’ll describe it here in simple words. It is a process, which was created to improve Google’s search results by removing the web pages with spam backlinks. Usually, spam backlinks are regarded as irrelevant and unnatural backlinks that affect the search engine ratings of a website. So, it was created to primarily concentrate on penalizing sites, with a lot of spam links, along with a negative backlink profile as well. So, how can you avoid lousy spam links for better rankings on Google? Employ the tools, such as SEMrush, which analyze your backlinks in detail, and then you can employ Google’s Disavow tool for eliminating the spam links.

Optimum use of Anchor text:

Did you ever think about achieving better search rankings by achieving links with keyword contained anchor texts within them?

If yes, then you’re wrong. As Google observes filtered anchor text links as a black hat SEO strategy, and it can affect your site, by overdoing it.

Also, using the same anchor text while link building on different blogs, can force you to face a penalty rather than a promotion. Such links are soon observed as spam by the search engine.

Inappropriate link building

If you have a blog on cloud computing, developing a backlink on some portal depends on beauty remedies that will surely not work. Bloggers usually try to make links on high ranking sites without regarding comparing the niches.

While developing a link, be sure that the host blog has the same kind of niche as your blog. Different SEO experts feel that you can still create good links from different niches, too, but write a high-quality guest post, which is best according to the keywords.

Developing links from the pages with limited social shares:

Recently Google algorithms also aim and rate the whole social circle performance of that specific post on the basis of the content quality. For example, if a post receives 622 tweets, 5000 likes, 600 interest shares, and then surely its performance is best than the other competitive articles for the weak social impact.

Connecting from the site with thousands of outgoing links

Whenever a blogger posts a unique quality article, and then he is bound to receive recognition for it in the comments section. But it receives that it will be filled with many comments with the other site links. And if you go through such a page, then it is suggested to avoid it rather than commenting and having your comment lost in-crowd.

Exercising just one kind of link building techniques

The two basic kinds of sources available which attracts traffic, they are guest blogging and comment. If you are trapped with just one kind of link, then you will not get the desired outcome within some period. Also, aim at every link building, such as commenting on other blogs, guest blogging for the well-renowned sites, social media sharing, and more.

PBN links are very harmful

PBN or Public Blog Networks links are usually bad, and still, people are struggling to build links from such directories even in 2019. If you’re also of those who are deciding such toxic link building mistakes, then avoid them, or you can get punished by Google algorithms.

Many of PBN’s providing high-quality links are not value your time due to 3 main causes:

They are costly
They need time
There’s a static danger with such links, so it’s advised to stay away from them.

Generally, blog networks and PBN sites use to make fool Google algorithms to a point but basically end up doing more difficulty o the SEO of your site.